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Nvidia Reportedly Prepping More Fermi Cards as 600-Series

Most recently, Nvidia confirmed that it will slap new labels on two old Fermi cards for OEMs who want to suggest that buyers are getting newer generation cards. If a report from Fudzilla is accurate, the rebranding will not be limited to OEMs, but reach retail and there may be another Fermi card that will join the Kepler ride as an unexpected guest.

Nvidia reportedly plans to rebrand the GeForce GT 440 (GF108), provide a BIOS update and sell it as the GT 630. Previously, Nvidia confirmed that the upcoming GeForce GT 605 and 620 are Fermi based (GT 510 and GT 520/GF108, respectively), while it now appears that there will also be a 610 model that is based on the GT520/GF119. Eventually you will see new cards in retail - the 610, GT 620, and GT 630 - all of which are labeled as 600-series cards, but are based on the old Fermi architecture.

The strategy behind this marketing decision appears to be a defensive move against integrated solutions from AMD and possibly even Intel's Ivy Bridge. There may be customers who are simply replacing an older card and they may not care what architecture they buy as long as the product in a retail shelf fits their price range. However, buyers who do basic research and consult Nvidia's product page may be tricked into believing they are buying a new product, while they are in fact purchasing last year's technology.

We contacted Nvidia for comment, but have yet to receive an answer.

  • kcorp2003
    lol Nvidia you sly dog but you can't fool me now Nvidia thanks to tomshardware ;)
    Reply
  • A Bad Day
    I just love the rebadging war. Eventually one of them is going to get bold enough to rebadge a mainstream or performance GPU...
    Reply
  • spookyman
    It would be nice if they would produce more 680GTX's so some of us can actually buy one.
    Reply
  • lahawzel
    Enter people "upgrading" from GT 440s to GT 630s asking "why isn't my FPS going up?".
    Reply
  • carbonfountain
    This is seriously misleading stuff. It's bad enough that AMD has been rebranding their mobile graphics chips on older generations, but now Nvidia is joining the game too. Is it possible for the FTC to prosecute this type of rebranding as false advertising?
    Reply
  • SteelCity1981
    It wouldn't be bad if they could rebrand the OEM Nvidia GT 545 and and call it a Nvidia GT 630 and sell it under 70 dollars.
    Reply
  • whiteodian
    Sneaky Sneaky. This reminds me of an episode of Malcolm in the Middle where they would put all of their leftovers into a casserole. It would become a 7-layer casserole, but eventually the casserole's 7th layer became the previous weeks 7-layer casserole - yuk. Have there been any re-badging of already re-badged cards?
    Reply
  • s3anister
    Nvidia Reportedly Prepping More Fermi Cards as 600-Series

    Are any of us surprised at this point?
    Reply
  • Zingam_Duo
    :D I will rebrand my TNT as 600 card and sell it for $600. :D

    Dudes, that's how real cache is made! :D
    Reply
  • carbonfountain
    whiteodianSneaky Sneaky. This reminds me of an episode of Malcolm in the Middle where they would put all of their leftovers into a casserole. It would become a 7-layer casserole, but eventually the casserole's 7th layer became the previous weeks 7-layer casserole - yuk. Have there been any re-badging of already re-badged cards?
    The HD 7600 series should be a rebadging of the old 6700s, which in turn were rebadged from the 5700s.
    Reply