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AMD Working on Stickers That Peel More Easily

Anyone who has purchased a PC will know that the thing comes with a rash of branding stickers that convey what's inside – even if it's software-based.

We're used to seeing the Intel Inside sticker, and of course the one for Windows, but now things may be getting out of hand when some machines are labeled "Skype Ready".

What's worse is that these stickers are often hard to remove, and can either tear or leave a residue that requires a cleaning job just to get the gunk off.

The reasoning behind the stickers is that companies pay the manufacturer for the 'ad space' of placing a sticker right on the palm rest of a laptop.

AMD knows that computer logo stickers are getting out of hand, and for that reason has consolidated many of its logos into the Vision branding program. Right now, in fact, AMD's logo stickers are optional and vendors that choose not to use the sticker are not penalized in terms of marketing dollars.

Fewer logos is a good first step, but AMD is taking it to the next level. In 2011, AMD will switch to stickers that peel off easily without leaving any sort of residue.

(Source: New York Times.)

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • atk0309
    Amd is doing quite a few nice things these days.
    Hardware-wise they are becoming more and more powerful. And it seems that they are even finding time to to go the extra mile for its customers doing these and that small things to improve our experience.
    Me likey!
    Reply
  • jasonb
    In an unrelated story, 3M is reportedly suing AMD for patent infringement on its post-it glue.
    Reply
  • angelo621
    i really like amd is for small and simple that can help their consumers.
    but i would like to see more big changes most likly on software side like drivers.
    Reply
  • processthis
    That's pretty thoughtful of AMD.
    Reply
  • tobyevers
    But i like my invulnerable case stickers...
    Reply
  • asiaprime
    don't post-it have what they're looking for?
    Reply
  • Reynod
    Yes AMD put 25 engineers on this job for three months and decided to go for the same glue the motor vehicles department use on the car registration stickers ... because the product has been validated for at least 15 years.

    This has enabled them to go straight ahead and use this glue on Opteron Stickers and waive the usual server validation period.

    I believe they have now purchased the patent for the glue, and issued the Government with a patent infringement notice, and are suing for damages.

    Intel's lawyers were quoted as saying "WTF??? ... these guys are good"??

    Intel's CEO is currently looking at hiring all of the AMD Engineers, and the AMD legal team, in order to look at a number of possible hostile takeover bids on one of the big guns out there in the tech world.

    Both Google and Microsoft have assembled a team of crack packaging engineers in response.

    A degree in Packaging Engineering as a discipline is being considered as a new "niche market" minor for Business Majors.

    Shall I go on?
    Reply
  • tntom
    That settles it. My next laptop will be AMD for sure. In my book this gets AMD more positive PR than the stickers themselves. Intel pretty much started this. Though they are probably not the worst offenders. Intel's marketing is so aggressive they would have the customer marked with a branding iron, and penalize you if covered it with your sleeve.
    Reply
  • hellwig
    The laptop I'm using right now has "designed for Windows XP" and "Pentium M" slapped on it. I think its in the best interest of these companies that the stickers be more easily removed. I really don't think Intel wants people to remember the Pentium 4/D/M. And designed for Windows XP? What does that even mean? I think it just refers to the windows key on the keyboard, cause I'm not sure it could mean anything else.
    Reply
  • adonn78
    I too hate those stickers. They ugly up a computer case.
    Reply