AMD Working on Stickers That Peel More Easily

Anyone who has purchased a PC will know that the thing comes with a rash of branding stickers that convey what's inside – even if it's software-based.

We're used to seeing the Intel Inside sticker, and of course the one for Windows, but now things may be getting out of hand when some machines are labeled "Skype Ready".

What's worse is that these stickers are often hard to remove, and can either tear or leave a residue that requires a cleaning job just to get the gunk off.

The reasoning behind the stickers is that companies pay the manufacturer for the 'ad space' of placing a sticker right on the palm rest of a laptop.

AMD knows that computer logo stickers are getting out of hand, and for that reason has consolidated many of its logos into the Vision branding program. Right now, in fact, AMD's logo stickers are optional and vendors that choose not to use the sticker are not penalized in terms of marketing dollars.

Fewer logos is a good first step, but AMD is taking it to the next level. In 2011, AMD will switch to stickers that peel off easily without leaving any sort of residue.

(Source: New York Times.)

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  • atk0309
    Amd is doing quite a few nice things these days.
    Hardware-wise they are becoming more and more powerful. And it seems that they are even finding time to to go the extra mile for its customers doing these and that small things to improve our experience.
    Me likey!
  • processthis
    That's pretty thoughtful of AMD.
  • tntom
    That settles it. My next laptop will be AMD for sure. In my book this gets AMD more positive PR than the stickers themselves. Intel pretty much started this. Though they are probably not the worst offenders. Intel's marketing is so aggressive they would have the customer marked with a branding iron, and penalize you if covered it with your sleeve.
  • Other Comments
  • atk0309
    Amd is doing quite a few nice things these days.
    Hardware-wise they are becoming more and more powerful. And it seems that they are even finding time to to go the extra mile for its customers doing these and that small things to improve our experience.
    Me likey!
  • jasonb
    In an unrelated story, 3M is reportedly suing AMD for patent infringement on its post-it glue.
  • angelo621
    i really like amd is for small and simple that can help their consumers.
    but i would like to see more big changes most likly on software side like drivers.