Anyone who has purchased a PC will know that the thing comes with a rash of branding stickers that convey what's inside – even if it's software-based.
We're used to seeing the Intel Inside sticker, and of course the one for Windows, but now things may be getting out of hand when some machines are labeled "Skype Ready".
What's worse is that these stickers are often hard to remove, and can either tear or leave a residue that requires a cleaning job just to get the gunk off.
The reasoning behind the stickers is that companies pay the manufacturer for the 'ad space' of placing a sticker right on the palm rest of a laptop.
AMD knows that computer logo stickers are getting out of hand, and for that reason has consolidated many of its logos into the Vision branding program. Right now, in fact, AMD's logo stickers are optional and vendors that choose not to use the sticker are not penalized in terms of marketing dollars.
Fewer logos is a good first step, but AMD is taking it to the next level. In 2011, AMD will switch to stickers that peel off easily without leaving any sort of residue.
(Source: New York Times.)
Hardware-wise they are becoming more and more powerful. And it seems that they are even finding time to to go the extra mile for its customers doing these and that small things to improve our experience.
but i would like to see more big changes most likly on software side like drivers.
This has enabled them to go straight ahead and use this glue on Opteron Stickers and waive the usual server validation period.
I believe they have now purchased the patent for the glue, and issued the Government with a patent infringement notice, and are suing for damages.
Intel's lawyers were quoted as saying "WTF??? ... these guys are good"??
Intel's CEO is currently looking at hiring all of the AMD Engineers, and the AMD legal team, in order to look at a number of possible hostile takeover bids on one of the big guns out there in the tech world.
Both Google and Microsoft have assembled a team of crack packaging engineers in response.
A degree in Packaging Engineering as a discipline is being considered as a new "niche market" minor for Business Majors.
Shall I go on?