Tim Cook Writes to Staff on Anniversary of Steve Jobs' Death

News
By Jane McEntegart
published

It's been two years since Jobs passed away.

Apple last year marked the one year anniversary of Steve Jobs' passing with a tribute video to the iconic co-founder. On Friday, CEO Tim Cook has emailed staff to remind them to reflect on what Steve meant for the world.

"I hope everyone will reflect on what he meant to all of us and to the world," said Cook. "Steve was an amazing human being and left the world a better place. I think of him often and find enormous strength in memories of his friendship, vision and leadership."

Steve Jobs died on October 5, 2011 due to complications from pancreatic cancer. Jobs had undergone surgery for a liver transplant in April of 2009 and took a medical leave of absence in January, 2011. In August of that same year, just a couple of months before his death, Jobs announced that he was resigning from his position as CEO of Apple.

9to5 Mac was able to obtain Tim Cook's email to staff in its complete form. Check it out below:

Team-Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place. I think of him often and find enormous strength in memories of his friendship, vision and leadership. He left behind a company that only he could have built and his spirit will forever be the foundation of Apple. We will continue to honor his memory by dedicating ourselves to the work he loved so much. There is no higher tribute to his memory. I know that he would be proud of all of you.Best,Tim

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Jane McEntegart
21 Comments Comment from the forums
  • neblogai
    The first sentence: shouldn't it be 'marketed' instead of 'marked'?
    Reply
  • Sangeet Khatri
    I don't care that Steve jobs was a innovator or not. He had a lot of spectacular qualities that not a lot of people have.

    Really, the way he marketed things was spectacular and no one can deny that he was a pro at selling things and marketing. It took Apple to extreme heights and his strategy made the company so damn bloody rich and also pissed a lot of other companies off.

    Also, he took Apple to great heights, seriously, Apple would never be the same without him today. He really had a vision and he knew what people want and he was good at what he should do. He demanded quality, he demanded awesomeness, he did everything that it takes to make a great product.

    I am in no way an Apple fan, I am more of a guy who loves open stuff, like AMD, Linux, Android, etc, and I have never ever owned an Apple device, but still I like to see his keynote announcements with all the popcorn and coke in free time.

    This guy was a genius and we cannot deny it at all. A nice guy I would say. A crazy, funny and Intelligent dude that we will never see again.

    Steve jobs, I seriously will miss those Keynote announcements. Seriously, keynotes would never be the same after your death. You were crazy awesome dude! We will miss ya!

    I don't know what you guys say, but he is and he will remain a legend.
    Reply
  • teh_chem
    11665332 said:
    I don't care that Steve jobs was a innovator or not. He had a lot of spectacular qualities that not a lot of people have.

    Really, the way he marketed things was spectacular and no one can deny that he was a pro at selling things and marketing. It took Apple to extreme heights and his strategy made the company so damn bloody rich and also pissed a lot of other companies off.

    Also, he took Apple to great heights, seriously, Apple would never be the same without him today. He really had a vision and he knew what people want and he was good at what he should do. He demanded quality, he demanded awesomeness, he did everything that it takes to make a great product.

    I am in no way an Apple fan, I am more of a guy who loves open stuff, like AMD, Linux, Android, etc, and I have never ever owned an Apple device, but still I like to see his keynote announcements with all the popcorn and coke in free time.

    This guy was a genius and we cannot deny it at all. A nice guy I would say. A crazy, funny and Intelligent dude that we will never see again.

    Steve jobs, I seriously will miss those Keynote announcements. Seriously, keynotes would never be the same after your death. You were crazy awesome dude! We will miss ya!

    I don't know what you guys say, but he is and he will remain a legend.
    I respect what Steve Jobs did with/for the Apple company in terms of making it successful.

    However, as a human being, he was truly an awful person, and was a spoiled brat that never grew up, never learned how people should be treated, and never seemed to think about how he affected people; only cared about what he wanted, and what he wanted others to think.
    Reply
  • fandroid
    Without Woz we wouldn't ever have heard of him.
    Reply
  • daswilhelm
    sell your apple stock before it plummets.
    Reply
  • William Watson
    "Steve was an amazing human being and left the world a better place."

    He sure did leave the world a better place. By leaving it...
    Reply
  • house70
    Between the plethora of problems the first iPhone had (and he masked quite ingenuously by using multiple devices, because they were freezing all the time) and the plethora of problems subsequent devices had (not to mention the latest catalog of blunders that is iP5s/iOS), he was great at making other people buy flawed devices. Hats off to that "achievement"...
    By promoting a closed ecosystem he did tech world a great disservice, worsened by the stupid lawsuits that followed.
    Reply
  • ithurtswhenipee
    Iphone 4 antenna problem: Steve's answer - "You're holding it wrong." Steve's solution - Reluctantly conceding to giving away 3.5 cents worth of rubber bumper (retail ~$30). I guess you can say he was always looking out for the stock holders.
    Reply
  • nuvon
    "teh_chem" that's why Steve is so successful! He is remembered by millions around the world, mostly for the good. Sorry to ask, what about yourself and the rest of the anti apple or anti steve jobs bunch? Posting pathetic comments here. By no means I am very successful, but at least I look at the good side of an influential human being and try to learn from him/her, not whining....
    Reply
  • shin0bi272
    Apple is a relic from a bygone era where everyone bought pre-built pcs and Jobs way of saving the company was to make them a gadget company. They kept the idea of "its the apple way or the highway" approach and what baffles the crap out of me is how a joke of a pc company can become a giant in the gadget industry. I guess people are more willing to accept the shortcomings of the GUI of a handheld device than they are of a computer or console (apple pip-pin anyone? no? google it).
    Reply