Microsoft to open Xbox Gamerscore rewards program

Redmond (WA) - Loyal Xbox 360 owners who have managed to climb into the Gamerscore stratosphere will soon be able to get some sort of benefit for their efforts, when Microsoft opens up its Reward Challenge program later this month, with smaller awards available for users who haven't logged as much time on their console.

Beginning February 12, any Xbox 360 user over the age of 13 with an Xbox Live account can register online for a chance to get Microsoft Points, Xbox Live Arcade games, and other Xbox gear in a pool of $500,000 worth of prizes. All registered users who can increase their Gamerscore by at least 1500 points before April 12 will win some digital swag, with prize values on a sliding scale depending on how many Gamerscore points the user has already accrued prior to February 12.

Gamerscore values increase as gamers play through Xbox 360 titles, by unlocking universal milestones known as "achievements." Most games offer a total of 1000 possible points.

A message on the currently primitive reward site reads, "As the community responds, the program will grow and new challenges will be announced. Some will be open only to certain Rewards levels, some may be specific to certain games, and others won't even require you to turn on your Xbox 360."