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Acer Iconia W510 Tablet: A Tale Of Intel Vs. ARM And Acer Vs. Apple

The Long Road Ahead: Two High-Profile Rivalries

This article was supposed to go live several months ago. Beyond measuring the power consumption of Intel's Clover Trail-based Atom Z2760 in ARM Vs. x86: The Secret Behind Intel Atom's Efficiency, we wanted to evaluate the Atom and Windows 8 user experience using Acer's Iconia W510 as our example. By the time we finished up, we had a whole new appreciation for how solid hardware and a well thought-out product are not necessarily tied together. Acer has a long road ahead.

We all love good stories about underdogs triumphing in the face of adversity. It’s the classic hero’s journey, from fictional characters like Rocky Balboa and Harry Potter to the real-life long-shots like the 1980 U.S. men's Olympic hockey team. When it comes to tablets and smartphones, Intel and Microsoft are the ones looking to claw their way into mobility. Here, ARM and its licensees (Qualcomm, Nvidia, TI, Apple, and so on) are the success story. ARM's architecture is the belle-of-the-ball, offering high efficiency and high-enough performance, while x86 is the step-sister, toiling away in the attic.

But when you hear those classic stories about triumphant underdogs, there's a simple truth: they're not about weaklings who topple invincible Goliaths. The dark horse was never weak in the first place. Instead, they toppled the favorite when a more formidable adversary failed to see talent that was there all along. To coaches like Herb Brooks, there was never any doubt that the Russians could be beaten.

These stories are few and far between though, which is why they're special. And often, calling someone or something an underdog is just a nice way to say hopelessly outclassed.

We're looking at two match-ups today: Intel versus ARM, and Acer versus Apple.

Is ARM the company challenging the Goliath Intel using a RISC architecture, validated by Steve Jobs' favor in the original iPhone? Or is Intel actually the underdog, a company that nobody believes can match great performance with comparable efficiency in an unforgiving power envelope?

And then there's Acer, a company most often associated with low-end PCs. Yet, with its Aspire S7, it created one of the market's best Ultrabooks. A decade ago, Samsung was the up-and-comer, contesting Sony in the consumer electronics space. Now who's on top? Ten years ago, Blackberry and the Palm Treo were king. So, does Acer have what it takes to truly challenge the colossus Apple?

We can begin to answer both questions by looking at Acer's Iconia W510. Why is this tablet, specifically, unique? Well, it represents a closer collaboration between Intel and an OEM than anything seen before. A number of the processor giant's top engineers spent months taking intercontinental trips to Taiwan to help Acer design the device, along with the W710 and S7 Ultrabooks. The Iconia W510 is not simply an Acer-developed piece of hardware, but rather the product of collaboration

Our story begins at Intel...

  • Priox
    "Because shipping was on my tab and only the keyboard was broken, I shipped it on its own."

    You made a massive assumption here to save yourself a few bucks in shipping costs. Your assumption was wrong, and the delay in processing your RMA is all on you.

    Acer manufactures and sells the dock together as a single unit. They separate physically but they are still both part of the same product. It is very reasonable and logical that they would want to examine both together in order to determine the cause of the problem.

    It is not reasonable or logical to compare the Acer W510 dock to a keyboard or mouse for a Mac Pro. Keyboards and mice are not system specific and are highly interchangeable. Your Acer tablet may function without the dock, but the dock does not function without the tablet; it's a system dependent peripheral.

    Next time you make an assumption that turns out to be wrong, I hope you'll accept some responsibility for it.
  • ta152h
    What does "Since I never notebooks for repair with their hard drives, I spent time scrubbing my data." mean?

    As if the whining about having to send the full unit in wasn't bad enough (anyone with any technical knowledge would know to send the complete system, instead of being miserly), but then bad English.

    This was a really bad article.

  • Bloob
    Not surprising, I have yet to buy anything Acer which works well. The products may just fill the exact function they are advertised to, but not a hair more.
  • adgjlsfhk
    so pretty much what I got from this was that
    a. this is a good tablet, much better than an ipad
    b. it crashes if you try to do things that no ipad could ever do (full pc games)
    c. customer service sucks

    don't read the article, this has all the info
  • mayankleoboy1
    The Google Octane benchmarks are completely bogus for IE10 VS Chrome on SB-E .

    Chrome currently performs best in Octane. Nearly matched by Firefox. IE10 is nowhere near these two.
    Either you took a busted Canary build, or there is something wrong with the test setup.
    BTW, why are you testing a Canary build here ? Those are very unstable, and perf goes up and down.

    Could you try the latest release Chrome and retest ?
  • hons
    so pretty much what I got from this was that
    a. this is a good tablet, much better than an ipad
    b. it crashes if you try to do things that no ipad could ever do (full pc games)
    c. customer service sucks

    don't read the article, this has all the info

    Plus -------- Acer needs him to pay the shipping charge!!!!!!!!
  • xtremeways
    I agree, this was a bad article. Acer's customer service is widely known as crap. Nothing new there, but as someone in the IT field you should have already known this. Armed with this knowledge you should have done everything by the book and not assumed you could just send the dock. I rather had read one of those 20 picture articles than this one. Sorry dude.
  • duckwithnukes
    Who is this guy? Why the rant? Very poor article.
  • Onus
    I just don't get it. So many companies no longer understand, that service is everything. Niche consumers (e.g. do-it-yourself enthusiasts) may not need service, but they're a niche; a tiny percentage of the market. To everyone else, if the product isn't perfect, the service better be, or they'll find something else. Could this explain why so many people are willing to pay the "Apple Tax?"
  • ojas
    I have performance numbers for an overclocked six-core PC in there just to remind everyone that the death of the desktop is still a premature proclamation.
    I have a 9 year old 1.7 GHz Single core Pentium M that can prove the same. Sunspider (0.91) score running Chrome (v24) was 544.6 +/- 6%. 1GB DDR RAM, Windows XP, Intel IGP. Don't remember the clocks.

    Sunspider's sensitive to IPC and clock speeds, doesn't seem to care much about core count, as the rest of my little test went like this:

    Core i7-3517U @ 2.4 GHz + Turbo = 208
    Core 2 Quad Q8400 @ 2.77 GHz = 210.3
    Core 2 Duo P8600 @ 2.4 GHz = 262.4

    All within a 2% error margin.