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Bing Cuts Itself a 10% Slice of the Search Pie

By - Source: Tom's Hardware US | B 29 comments

Bing has been gaining in popularity since it launched just before the summer and while Microsoft's share of the search market has slowly been creeping upward, it's finally hit a milestone of 10 percent.

CNet News cites a Nielson report released Monday that puts 10 percent of the search market in the bucket marked Bing. Of course, Google is still the king of the castle with 64 percent (an increase of 2.6 percent over July) and Yahoo! comes second with 16 percent (a decrease of 4.2 percent). However, Bing searches for August clocked in with 1.1 billion for the month of August, an increase of 22.1 percent over July, giving Microsoft a 10.7 percent share of the search market.

CNet reports that similar studies from the likes of ComScore also show an increase in Bing searches. Microsoft this week launched visual search for Bing, which shows users their search results in the form of a deck of pictures as opposed to just a page of hyperlinks.

Click here to see the full results of the Nielson report.

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  • -8 Hide
    cruiseoveride , September 17, 2009 4:42 PM
    Just proves 10% of Internet users use the default search on IE.
  • 9 Hide
    arson94 , September 17, 2009 4:50 PM
    Don't be so naive... Many people, as do I, use Bing because they like it better. Sure, some poeple use Bing because they're lazy or incompetent. But the same goes for Google users. Many google users use it because there friends recommended it, not because they like it better than the competition or have even tried the competition.
  • 2 Hide
    sot010174 , September 17, 2009 4:51 PM
    I think that microsoft got an eraser, removed "live search" from the paper, and typed B-I-N-G. And that was that. Bing's accuracy is miles behind Google.

    10% market share? What live did have then? I mean, all Windows PCs that got Ie7 installed came with Live search as default search engine.

    my 2 cents.
  • 3 Hide
    Anonymous , September 17, 2009 4:51 PM
    Bing is a nice try to fight the monopoly of Google,
    Though the company behind bing is as a monopolist as google is, so,
    I find Google does a good job, and I have no complaints!
    They require absolutely zero on money, searches are fairly accurate, and my page is not bloated with ads.

    I find absolutely no reason to go over to Bling.
    I tried it, and probably that's where they get their 10%, that many want to see.
    But my bet is before next month, most users will return to google, unless like mentioned above, they absolutely don't know how to change their default search engine!
  • 9 Hide
    jojesa , September 17, 2009 4:53 PM
    Only 10%, even thought Bing is added "by default" when you install or upgrade to Internet Explorer 8.
    By the way, think that 8% of that might be searching for pornography, since Bing's has "excellent" video search capabilities.
  • 4 Hide
    M3d , September 17, 2009 5:01 PM
    ^Did not know that. Thanks! :) 
  • 7 Hide
    danish_2828 , September 17, 2009 5:23 PM
    Bing is not added by default when you upgrade to IE8. IE8 install ask you if you would like to change from your current default search provider. A person is then directed to a webpage to change their default. If a person was using Google and would like to change to Bing they would be able to so at this point. It's very common for certain store bought computers, such as Dells, to come with Google search bar which actually make Google the default search provider. The only reason I think Yahoo is as high as it is because of all the software that tries to install yahoo toolbar without really asking such as: Yahoo Messenger, and CCCleaner. We're even victims of the Google toolbar being slipstreamed of another install.

    Even if IE8 install makes the default Bing, something else being installed after would be bound to make it either yahoo or google without little warning. Just like the infamous FOH (Fold at Home)that's slipstreamed into the AMD Catalyst install.
  • -1 Hide
    p05esto , September 17, 2009 5:29 PM
    BING is great, I havn't used Google in weeks. Google pisses me off in the same way "Apple" does as a company. One of these "it's so cool and hip to be us, wow we're great and Microsoft sucks..." I'd bet my business technology on MS products over Apple or Google any day of the week. I don't want flavor of the day.
  • 2 Hide
    Herbert_HA , September 17, 2009 5:32 PM
    I've been trying it and so far I don't like it. Failed to give good search results for obvious questions, like when I searched for the Lord of the Rings Online (Lotro) or Free Freehand. I did both searches with Google and the correct pages where the first ones to appear.
    I'm still gonna use it for some time to be sure, but I guess I'm not going to leave Google.
  • -1 Hide
    chaohsiangchen , September 17, 2009 5:37 PM
    Bing is actually pretty good at certain type of search. Given the actual amount of the kind of search, Bing still have room to grow.
  • 1 Hide
    Anonymous , September 17, 2009 5:40 PM
    danish_2828:

    It's true that if you had google set in IE7, IE8 will let you keep that setting if you skip past their configure, or go through the wizard.

    But, if you upgrade from ie6, it automatically uses bing unless you choose another engine.

    If you have ie7, chances are, you upgraded from ie6. At that time, ie7 sets the default to live search, unless you choose another engine. And if you now upgrade to ie8, it will choose bing.

    So, bottom line, if you upgrade and don't know how to change it, you will be using bing. Same goes for firefox and google. At some point you would have had to choose another engine to not get the browser default. And a lot of people don't know how, or even that you can.

    -Dan
  • 4 Hide
    Aionism , September 17, 2009 5:45 PM
    I'm still trying to figure out what a "decision engine" is.
  • 2 Hide
    jcknouse , September 17, 2009 5:46 PM
    So...what does Bing offer than making your search look like playing cards?

    Nothing...well...a different search engine algorithm?

    Google gets me what I need, and is cut and dry.

    If Bing had been at all a significant improvement results-wise, I'd choose it.

    Sorry MS. Your best effort wasn't good enough.
  • 2 Hide
    eddieroolz , September 17, 2009 5:46 PM
    cruiseoverideJust proves 10% of Internet users use the default search on IE.


    Just proves that someone as tech-savvy as I can switch Opera, Firefox and IE8's default and only search engine to Bing and be happy about it.
  • 4 Hide
    schmich , September 17, 2009 5:49 PM
    Might have been an idea to add "in the US" at least once in this article TH?
    Globally Bing has 3.52%...

    http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4
  • 3 Hide
    beayn , September 17, 2009 5:53 PM
    Lately I've been finding Google isn't so great. It always finds articles or forum posts from years ago. I'm not interested in stuff from 2005 or 2006. Especially when I'm searching for tech related stuff and google finds info about something similar from before the product was even released, thus being totally useless.

    I've used Bing as a substitute from time to time and it has found newer more useful results.
  • 1 Hide
    schmich , September 17, 2009 5:55 PM
    There's a "Show options..." right above the search results where you can choose to filter any type of date range.
  • 0 Hide
    zak_mckraken , September 17, 2009 7:21 PM
    Bing Goes The Internet!
  • 0 Hide
    danish_2828 , September 17, 2009 7:29 PM
    The best part about Bing is "Bing Cashback". It is smart enough to realize that if I'm seaching for a product I'm probably trying to purchase it or read reviews. So what does Bing do? It brings up links with Bing Cashback telling me how much I'll save going through Bing to purchase the item from online retailer like Newegg.

    Like a couple weeks ago when I purchased DGL-4500. When I typed in "DGL-4500" it brought up an option of using "Cashback". 5 vendors were in the "Cashback" : Newegg, TigerDirect, Amazon, and 2 others. It showed me how much they were selling it for and if they were offering free shipping on the item. At the same time it tells me how much cash back Bing will give me to my Paypal account for going through certain vendors. At that particular time Bing was offering 6% cash back for total purchase from Newegg and they were already offering free shipping so I went ahead purchased it through Newegg. TigerDirect actually had the item cheaper but was going to charge me $10 for shipping and I was going to only get 3% cash back.

    As far as I know Bing is the only search engine that has the ability to not only compare prices of a product with vendors but also give you shipping prices and cash back. Let's see Google or Yahoo do that.

    And yes it works. I have already recieved $52 dollars "Cashback" from Bing over the past 2 months.
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