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Bing Cuts Itself a 10% Slice of the Search Pie

by - source: Tom's Hardware US

Bing has been gaining in popularity since it launched just before the summer and while Microsoft's share of the search market has slowly been creeping upward, it's finally hit a milestone of 10 percent.

CNet News cites a Nielson report released Monday that puts 10 percent of the search market in the bucket marked Bing. Of course, Google is still the king of the castle with 64 percent (an increase of 2.6 percent over July) and Yahoo! comes second with 16 percent (a decrease of 4.2 percent). However, Bing searches for August clocked in with 1.1 billion for the month of August, an increase of 22.1 percent over July, giving Microsoft a 10.7 percent share of the search market.

CNet reports that similar studies from the likes of ComScore also show an increase in Bing searches. Microsoft this week launched visual search for Bing, which shows users their search results in the form of a deck of pictures as opposed to just a page of hyperlinks.

Click here to see the full results of the Nielson report.

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cruiseoveride 09/17/2009 6:42 PM
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cruiseoveride 09/17/2009 6:42 PM
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arson94 09/17/2009 6:50 PM
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Don't be so naive... Many people, as do I, use Bing because they like it better. Sure, some poeple use Bing because they're lazy or incompetent. But the same goes for Google users. Many google users use it because there friends recommended it, not because they like it better than the competition or have even tried the competition.

sot010174 09/17/2009 6:51 PM
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I think that microsoft got an eraser, removed "live search" from the paper, and typed B-I-N-G. And that was that. Bing's accuracy is miles behind Google.

10% market share? What live did have then? I mean, all Windows PCs that got Ie7 installed came with Live search as default search engine.

my 2 cents.

Anonymous 09/17/2009 6:51 PM
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Bing is a nice try to fight the monopoly of Google,
Though the company behind bing is as a monopolist as google is, so,
I find Google does a good job, and I have no complaints!
They require absolutely zero on money, searches are fairly accurate, and my page is not bloated with ads.

I find absolutely no reason to go over to Bling.
I tried it, and probably that's where they get their 10%, that many want to see.
But my bet is before next month, most users will return to google, unless like mentioned above, they absolutely don't know how to change their default search engine!

jojesa 09/17/2009 6:53 PM
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Only 10%, even thought Bing is added "by default" when you install or upgrade to Internet Explorer 8.
By the way, think that 8% of that might be searching for pornography, since Bing's has "excellent" video search capabilities.

M3d 09/17/2009 7:01 PM
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^Did not know that. Thanks! :)

danish_2828 09/17/2009 7:23 PM
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Bing is not added by default when you upgrade to IE8. IE8 install ask you if you would like to change from your current default search provider. A person is then directed to a webpage to change their default. If a person was using Google and would like to change to Bing they would be able to so at this point. It's very common for certain store bought computers, such as Dells, to come with Google search bar which actually make Google the default search provider. The only reason I think Yahoo is as high as it is because of all the software that tries to install yahoo toolbar without really asking such as: Yahoo Messenger, and CCCleaner. We're even victims of the Google toolbar being slipstreamed of another install.

Even if IE8 install makes the default Bing, something else being installed after would be bound to make it either yahoo or google without little warning. Just like the infamous FOH (Fold at Home)that's slipstreamed into the AMD Catalyst install.

p05esto 09/17/2009 7:29 PM
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BING is great, I havn't used Google in weeks. Google pisses me off in the same way "Apple" does as a company. One of these "it's so cool and hip to be us, wow we're great and Microsoft sucks..." I'd bet my business technology on MS products over Apple or Google any day of the week. I don't want flavor of the day.

Herbert_HA 09/17/2009 7:32 PM
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I've been trying it and so far I don't like it. Failed to give good search results for obvious questions, like when I searched for the Lord of the Rings Online (Lotro) or Free Freehand. I did both searches with Google and the correct pages where the first ones to appear.
I'm still gonna use it for some time to be sure, but I guess I'm not going to leave Google.

chaohsiangchen 09/17/2009 7:37 PM
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Bing is actually pretty good at certain type of search. Given the actual amount of the kind of search, Bing still have room to grow.

Anonymous 09/17/2009 7:40 PM
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danish_2828:

It's true that if you had google set in IE7, IE8 will let you keep that setting if you skip past their configure, or go through the wizard.

But, if you upgrade from ie6, it automatically uses bing unless you choose another engine.

If you have ie7, chances are, you upgraded from ie6. At that time, ie7 sets the default to live search, unless you choose another engine. And if you now upgrade to ie8, it will choose bing.

So, bottom line, if you upgrade and don't know how to change it, you will be using bing. Same goes for firefox and google. At some point you would have had to choose another engine to not get the browser default. And a lot of people don't know how, or even that you can.

-Dan

Aionism 09/17/2009 7:45 PM
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I'm still trying to figure out what a "decision engine" is.

jcknouse 09/17/2009 7:46 PM
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So...what does Bing offer than making your search look like playing cards?

Nothing...well...a different search engine algorithm?

Google gets me what I need, and is cut and dry.

If Bing had been at all a significant improvement results-wise, I'd choose it.

Sorry MS. Your best effort wasn't good enough.

eddieroolz 09/17/2009 7:46 PM
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cruiseoveride :
Just proves 10% of Internet users use the default search on IE.



Just proves that someone as tech-savvy as I can switch Opera, Firefox and IE8's default and only search engine to Bing and be happy about it.

schmich 09/17/2009 7:49 PM
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Might have been an idea to add "in the US" at least once in this article TH?
Globally Bing has 3.52%...

http://marketshare.hitslink.com/se [...] px?qprid=4

beayn 09/17/2009 7:53 PM
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Lately I've been finding Google isn't so great. It always finds articles or forum posts from years ago. I'm not interested in stuff from 2005 or 2006. Especially when I'm searching for tech related stuff and google finds info about something similar from before the product was even released, thus being totally useless.

I've used Bing as a substitute from time to time and it has found newer more useful results.

schmich 09/17/2009 7:55 PM
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There's a "Show options..." right above the search results where you can choose to filter any type of date range.

zak_mckraken 09/17/2009 9:21 PM
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Bing Goes The Internet!

danish_2828 09/17/2009 9:29 PM
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The best part about Bing is "Bing Cashback". It is smart enough to realize that if I'm seaching for a product I'm probably trying to purchase it or read reviews. So what does Bing do? It brings up links with Bing Cashback telling me how much I'll save going through Bing to purchase the item from online retailer like Newegg.

Like a couple weeks ago when I purchased DGL-4500. When I typed in "DGL-4500" it brought up an option of using "Cashback". 5 vendors were in the "Cashback" : Newegg, TigerDirect, Amazon, and 2 others. It showed me how much they were selling it for and if they were offering free shipping on the item. At the same time it tells me how much cash back Bing will give me to my Paypal account for going through certain vendors. At that particular time Bing was offering 6% cash back for total purchase from Newegg and they were already offering free shipping so I went ahead purchased it through Newegg. TigerDirect actually had the item cheaper but was going to charge me $10 for shipping and I was going to only get 3% cash back.

As far as I know Bing is the only search engine that has the ability to not only compare prices of a product with vendors but also give you shipping prices and cash back. Let's see Google or Yahoo do that.

And yes it works. I have already recieved $52 dollars "Cashback" from Bing over the past 2 months.

denroy33 09/17/2009 10:02 PM
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I just did the lord of the rings search just using "lotro". It came up correctly. So I don't know what "problem" you had on BING. But if you like Google, use it.

techtre2003 09/17/2009 10:34 PM
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I bet the "bing jingle" is the source of popularity :)

naterandrews 09/18/2009 8:26 AM
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I've tried Bing on several occasions.
It's a good search engine, but as with most users,
they aren't unhappy with their results and therefore will find no need to switch. There really isn't anything "broke" with their competitors' search methods- yet. Sure, search is evolving rapidly and results are bound to change and perhaps Bing will get smarter. But for now, I'll stick with Google.

I'll stay with Google for not only my satisfaction of their products (Gmail, Google Search, Picasa, etc.) but primarily, for me- I enjoy that they give Microsoft a run for their money in a number of areas. Microsoft, pre-Google was a slow, lethargic giant that HEAVILY resisted change to benefit the consumer.

Firefox pushed Microsoft to finally get serious about browsers again (seriously, would you want to have countless years of IE6 limbo?), just as Google is pushing Microsoft to strengthen their online efforts (notably Office Online and Windows Live). Without Google putting pressure on Microsoft, we wouldn't have Office Online, Bing or half of Microsoft's latest attempts to regain power.

Google may be a "monopoly", ONLY because of a GREAT product (call it the "cool" factor or whatever you want Google haters, but seriously, the product rocks by it's own merits.) Google doesn't lock in advertisers nor do they block you from searching anywhere else. But, if Microsoft (a proven monopolist that has ABUSED their power) got control of the internet, it would seriously be game over again for years without any serious competition. No other competitor has the power to make Microsoft paranoid about their own legacy products as well as the online offensive. For those reasons, I'll stick with Google.

anamaniac 09/18/2009 9:02 AM
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arson94 :
Don't be so naive... Many people, as do I, use Bing because they like it better. Sure, some poeple use Bing because they're lazy or incompetent. But the same goes for Google users. Many google users use it because there friends recommended it, not because they like it better than the competition or have even tried the competition.


Yeap.
I like Bing, it's interesting and effective.
However I use Google because I love them, and generally I always find what I need anyways.
danish_2828 :
The best part about Bing is "Bing Cashback". It is smart enough to realize that if I'm seaching for a product I'm probably trying to purchase it or read reviews. So what does Bing do? It brings up links with Bing Cashback telling me how much I'll save going through Bing to purchase the item from online retailer like Newegg. Like a couple weeks ago when I purchased DGL-4500. When I typed in "DGL-4500" it brought up an option of using "Cashback". 5 vendors were in the "Cashback" : Newegg, TigerDirect, Amazon, and 2 others. It showed me how much they were selling it for and if they were offering free shipping on the item. At the same time it tells me how much cash back Bing will give me to my Paypal account for going through certain vendors. At that particular time Bing was offering 6% cash back for total purchase from Newegg and they were already offering free shipping so I went ahead purchased it through Newegg. TigerDirect actually had the item cheaper but was going to charge me $10 for shipping and I was going to only get 3% cash back. As far as I know Bing is the only search engine that has the ability to not only compare prices of a product with vendors but also give you shipping prices and cash back. Let's see Google or Yahoo do that.And yes it works. I have already recieved $52 dollars "Cashback" from Bing over the past 2 months.


Google products can do comparisions, but it lacks on the shipping area.
I've heard great things about Bing cashback, so I may use it next time I'm looking to buy.

jonathanp86 09/18/2009 10:24 AM
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its easy, as many default vista laptops and desktops comes with default Ie8 and most of the common users don't know how to use them or they dont give a crap, the default search engine stays as Bing. The other issue is that everytime you make a mistake on address bar, bing automatically comes in and search your error, so thats a nifty way of getting the 10%

JohnnyLucky 09/18/2009 2:56 PM
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I didn't know about the cash back and free shipping feature. I think I'll go check it out.

Andraxxus 09/19/2009 10:48 AM
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Bing has some good search reuslts.

sirkillalot 09/19/2009 5:33 PM
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9% Slice of the Search Pie got conned i didnt even see that i was using it for a few days i dont recall loading it or giving permission to put it on my pc but hello!!! there it was.
back to goole 4 me, which is so much better

wildwell 09/20/2009 9:56 AM
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Bing has been the first search engine I use for about 2 or 3 months now. The results tend to be newer and it tends to generate more relevant image and video search results. They also always have a great stock photo for the day that adds a little something interesting to the page.

Google often works better though. I still find myself using it regularly too. Although I don't use it often, Ask.com will often come up with entirely different results than either Bing or Google. Your just another brand fan-boy or thoughtless hater if you're going to pigeon-hole yourself into relying on just one search engine.

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