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EA Suspending SimCity Marketing

By - Source: Polygon | B 47 comments
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The SimCity server issues are bad enough for EA to want less people to buy the game, apparently.

With the SimCity server situation still dire, despite Maxis cutting non-essential game functions, EA's decided to put a hold on the game's marketing probably with the hope that with fewer potential customers hearing about the game, there will be fewer new players joining the game and making the situation worse.

In a letter to EA Origin LinkShare affiliates, which Polygon has managed to get its hands on, EA's stated that it's "deactivated all SimCity text links and creative," and asks its affiliates to "please remove any copy promoting SimCity from your website for the time-being."

SimCity has had so many issues with its servers that Amazon pulled the digital download from its shelves at one point. It's only recently back on sale on Amazon, with a warning to expect connectivity issues until further notice.

The entire situation is reminiscent of Blizzard's disastrous Diablo III launch, though the worst of the connectivity issues were worked out within the first three days. Despite Maxis's frantic work into fixing servers, it looks it'll still be a while before all the kinks are worked out, especially since EA's decided that getting fewer players to buy the game is the current best solution.


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  • 35 Hide
    janetonly42 , March 11, 2013 2:37 PM
    Die EA Die and take Activision with you and all the rest that employ Draconian DRM.
  • 34 Hide
    tiamos , March 11, 2013 2:37 PM
    Sony, Microsoft & Nintendo, take warning, this is how you ruin a successful, multi-decade franchise....
  • 25 Hide
    d_kuhn , March 11, 2013 2:59 PM
    "despite Maxis cutting non-essential game functions" - so they cut the "Always online" requirement? It's about as non-essential as a single player game function can get.
Other Comments
  • 35 Hide
    janetonly42 , March 11, 2013 2:37 PM
    Die EA Die and take Activision with you and all the rest that employ Draconian DRM.
  • 34 Hide
    tiamos , March 11, 2013 2:37 PM
    Sony, Microsoft & Nintendo, take warning, this is how you ruin a successful, multi-decade franchise....
  • 3 Hide
    noblerabbit , March 11, 2013 2:43 PM
    If I were a CEO beancounter at EA, you bet your bottom dollar I'd suspend my own marketing, as Reddit is doing it for me every 3 minutes! Woohoo! Thank you people that whine to expose us, AND buy our product! This just in ===> EA lays off 2,000 marketing positions.
  • 24 Hide
    edogawa , March 11, 2013 2:48 PM
    This is why I hate EA more than ever with anti-consumer practices, BAD*online single player*BAD, and ruining games.
  • 21 Hide
    Markon101 , March 11, 2013 2:49 PM
    This is pretty rough. I love Maxis, but EA is just screwing it all up.
  • -5 Hide
    AndreT , March 11, 2013 2:55 PM
    Somebody is capitalizing on the current situation. Quite smart if you ask me.

  • -4 Hide
    AndreT , March 11, 2013 2:57 PM
    For some reason the kickstarter link didn't want to be included.

  • 16 Hide
    skit75 , March 11, 2013 2:59 PM
    EA Controller: "Get Amazon on the phone..." "WTF did you pull our game!!!"

    Amazon Marketing Consultant: "No amount of marketing dollars can compete with the size of the shoe in your mouth, at this time."

    EA Controller: "You are over re-acting... WE HAVE SOCIAL BENEFITS IN OUR GAME!!!"

    Amazon Marketing Consultant: "Have you seen ANY of the internet in the last 2-3 days sir?"

    Click.
  • 25 Hide
    d_kuhn , March 11, 2013 2:59 PM
    "despite Maxis cutting non-essential game functions" - so they cut the "Always online" requirement? It's about as non-essential as a single player game function can get.
  • 20 Hide
    turbotong , March 11, 2013 3:22 PM
    I wonder if I can kickstart a class action lawsuit...
  • 6 Hide
    ko888 , March 11, 2013 3:22 PM
    d_kuhn"despite Maxis cutting non-essential game functions" - so they cut the "Always online" requirement? It's about as non-essential as a single player game function can get.
    Since when would EA ever look at it from a customer's perspective? What you see as non-essential is seen as essential by EA and their decisions and actions will always be based on that view since they spent so much money on implementing it to just discard it. I won't ever buy this game just because of the "Always online" requirement.
  • 2 Hide
    jalek , March 11, 2013 3:37 PM
    ibjeeprI want there to be a future for SimCity and expansions for this one.


    I doubt the franchise would die from one bad release, and that's probably what EA thought when they changed the nature of the game. Relying on others to keep playing is a mechanic used by many Facebook games, not sandbox games.
  • 19 Hide
    fearless1333 , March 11, 2013 3:44 PM
    EA is a company that makes Blizzard look really good when it comes to caring about your customers and their feedback.
  • 11 Hide
    tomfreak , March 11, 2013 3:50 PM
    EA has sold so many titles, yet they cant afford to get more servers? Proves that your money spent on them are not reinvest.
  • 6 Hide
    bgunner , March 11, 2013 4:04 PM
    WOW now that is a great fix strategy, not letting people know the game is out. But at he same time it can be damage control, the less people know there are major issues the better the company will still look. I don't play the sims games but I owned the game I would be SO furious right now. Sounds like they released a beta but on disk and called it finished.
  • 6 Hide
    internetlad , March 11, 2013 4:12 PM
    "Sir, the servers are still failing, too many people are buying the game and are overloading the servers we've provided. We can't let any more people play on these servers"

    "WELL STOP SELLING SO MANY COPIES OF THE GAME LOL"

    "That's it, I quit."
  • 11 Hide
    anxiousinfusion , March 11, 2013 4:33 PM
    It's the fault of the big wig investors who are probably 60+ years old and couldn't possibly understand the very product they're funding.
  • 4 Hide
    nolarrow , March 11, 2013 4:39 PM
    I got into the sim city beta. Could never log on. Not once. Not a single time. Always booted. Had my fingers crossed when the game was released that the problem would be fix. Trolllolol guess not. And this children, is why you don't preorder something digital. Preorder - finite PHYSICAL supply of something, you do it to guarantee that you receive it. Why on earth you would preorder something with an infinite VIRTUAL supply is beyond me.
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