EA Suspending SimCity Marketing

With the SimCity server situation still dire, despite Maxis cutting non-essential game functions, EA's decided to put a hold on the game's marketing probably with the hope that with fewer potential customers hearing about the game, there will be fewer new players joining the game and making the situation worse.

In a letter to EA Origin LinkShare affiliates, which Polygon has managed to get its hands on, EA's stated that it's "deactivated all SimCity text links and creative," and asks its affiliates to "please remove any copy promoting SimCity from your website for the time-being."

SimCity has had so many issues with its servers that Amazon pulled the digital download from its shelves at one point. It's only recently back on sale on Amazon, with a warning to expect connectivity issues until further notice.

The entire situation is reminiscent of Blizzard's disastrous Diablo III launch, though the worst of the connectivity issues were worked out within the first three days. Despite Maxis's frantic work into fixing servers, it looks it'll still be a while before all the kinks are worked out, especially since EA's decided that getting fewer players to buy the game is the current best solution.


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  • Die EA Die and take Activision with you and all the rest that employ Draconian DRM.
    35
  • Sony, Microsoft & Nintendo, take warning, this is how you ruin a successful, multi-decade franchise....
    34
  • "despite Maxis cutting non-essential game functions" - so they cut the "Always online" requirement? It's about as non-essential as a single player game function can get.
    25
  • Other Comments
  • Die EA Die and take Activision with you and all the rest that employ Draconian DRM.
    35
  • Sony, Microsoft & Nintendo, take warning, this is how you ruin a successful, multi-decade franchise....
    34
  • If I were a CEO beancounter at EA, you bet your bottom dollar I'd suspend my own marketing, as Reddit is doing it for me every 3 minutes! Woohoo! Thank you people that whine to expose us, AND buy our product! This just in ===> EA lays off 2,000 marketing positions.
    3