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Microsoft's Windows 7 Videos Are Like Apple's

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6:01 PM - June 30, 2009 by Marcus Yam

Simple video to explain new Windows 7 features.

One of the things that Apple does best is present its technology is a simple, meaningful way in the span of a very short period of time. We’ve seen it in some of Apple's TV spots, and it seems that Microsoft has taken notice and is doing the similar sort of thing for Windows 7.

There are so many new features of Windows 7 aimed at making the user experience better, so it makes sense for the company to explain them in simple, piece meal fashions. Taking on that role is Latika Kirtane, product manager for Internet Explorer, who takes the viewer for the video tours embedded below (posted on YouTube thanks to Neowin).

Let us know what you think in the comments below!

Windows 7 Tour - Episode 1

Windows 7 Tour - Episode 2

Windows 7 Tour - Episode 3

Windows 7 Tour - Episode 4

Source : Tom's Hardware US

Talkback
Add your comment
pixelking 07/01/2009 1:16 AM
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In Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.

Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.

doormatderek 07/01/2009 1:23 AM
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they are all functions that were pretty much there from XP. just made EASY for the stupids... IMO :)

Transmaniacon 07/01/2009 1:26 AM
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pixelking :
In Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.



If anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.

omnimodis78 07/01/2009 1:37 AM
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krazynutz 07/01/2009 1:38 AM
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Pssst..."piecemeal" is one word.

manjyomethunder 07/01/2009 1:50 AM
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transmaniacon :
If anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.



I believe the article is comparing them to the Mac tutorial videos such as "Anatomy of a Mac" and such on Apple's website.

vettedude 07/01/2009 3:30 AM
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I dig that Win7 sticker.

twisted politiks 07/01/2009 3:36 AM
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didnt think that the search for a program thing was new, been doing it in vista since the beginning.

eddieroolz 07/01/2009 4:34 AM
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These ads don't bash the competitor's product with bogus claims, petty differences, and flat-out lies.

These ads also discuss the merits of using this company's software, unlike a competitor which does not even talk about what makes their software so much better than Windows.

So hence, these are nothing like Apple ads.

dingumf 07/01/2009 4:39 AM
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DIRECT X 11 OMG. I CAN'T WAIT!!! Nvidia GT300 ftw

cregan89 07/01/2009 5:02 AM
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doormatderek :
they are all functions that were pretty much there from XP. just made EASY for the stupids... IMO



Pretty much all of the functions they showed are brand new. Jump lists, windows snap, windows peek, parental controls, windows 7 home group could be done with an advanced network setup I guess but home group is a huge leap and not just a function of XP made "easy". A media center version of XP came out years after it was initially released I guess but still. What functions at all shown here were actually from XP?

sn4re 07/01/2009 7:43 AM
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eddieroolz :
These ads don't bash the competitor's product with bogus claims, petty differences, and flat-out lies.These ads also discuss the merits of using this company's software, unlike a competitor which does not even talk about what makes their software so much better than Windows.So hence, these are nothing like Apple ads.


He's not talking about the PC vs Mac ads
manjyomethunder :
I believe the article is comparing them to the Mac tutorial videos such as "Anatomy of a Mac" and such on Apple's website.


this

sicundercover 07/01/2009 8:02 AM
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Well at least their getting better. MS has always had a horrible add department. Their commercials have always been embarasing to watch. Maybe they need to hire the FreeCreditReport.com guys to write a song for them? LOL

Gin Fushicho 07/01/2009 8:04 AM
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Ad's explain more finally.

SpadeM 07/01/2009 8:35 AM
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I liked the DX11 presentation with ... HALO :) yeah i guess MS figured the closest to a DX11 title they had for a presentation was .. HALO? I mean wtf?!?

descendency 07/01/2009 11:17 AM
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twisted politiks :
didnt think that the search for a program thing was new, been doing it in vista since the beginning.


MS: "Visa what? No, no. No visa required."

(intentional misspelling)

etichi 07/01/2009 3:26 PM
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fuser 07/01/2009 4:42 PM
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Microsoft has finally realized just how stupid the average user really is

830hobbes 07/01/2009 10:20 PM
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Quote :One of the things that Apple does best is present its technology is a simple, meaningful way in the span of a very short period of time.


It's ridiculous how every tom's article has a typo. They must not even read through the article once before posting...

twisted politiks 07/02/2009 1:42 AM
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descendency :
MS: "Visa what? No, no. No visa required."(intentional misspelling)



huh?

bad_code 07/02/2009 2:43 PM
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fuser :
Microsoft has finally realized just how stupid the average user really is



They always knew. Real knowledgeable users, like myself, HATE Microshaft for creating an even more complicated abstraction from the OS and adding layers and layers of BS to setup a network or move files etc. I don't have problems finding anything on my computer. I just want to be FAST and work well. My XP box has been running for a month with no problem but my vista box can't run more than a day without needing to reboot otherwise it will crash or hang. Its probably because of my raid but I just want a OS that works as well and Linux but plays games like Windows.

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