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Microsoft's Windows 7 Videos Are Like Apple's

By - Source: Tom's Hardware US | B 20 comments

Simple video to explain new Windows 7 features.

One of the things that Apple does best is present its technology is a simple, meaningful way in the span of a very short period of time. We’ve seen it in some of Apple's TV spots, and it seems that Microsoft has taken notice and is doing the similar sort of thing for Windows 7.

There are so many new features of Windows 7 aimed at making the user experience better, so it makes sense for the company to explain them in simple, piece meal fashions. Taking on that role is Latika Kirtane, product manager for Internet Explorer, who takes the viewer for the video tours embedded below (posted on YouTube thanks to Neowin).

Let us know what you think in the comments below!

Windows 7 Tour - Episode 1

Windows 7 Tour - Episode 2

Windows 7 Tour - Episode 3

Windows 7 Tour - Episode 4

Discuss
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Top Comments
  • 14 Hide
    Transmaniacon , June 30, 2009 11:26 PM
    pixelkingIn Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.


    If anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.
Other Comments
  • 0 Hide
    pixelking , June 30, 2009 11:16 PM
    In Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.

    Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.
  • 5 Hide
    doormatderek , June 30, 2009 11:23 PM
    they are all functions that were pretty much there from XP. just made EASY for the stupids... IMO :) 
  • 14 Hide
    Transmaniacon , June 30, 2009 11:26 PM
    pixelkingIn Episode 2, they claim that before Win7 you had to manually resize windows to put them side-by-side. Not true - it was always as easy as right-clicking on the taskbar and clicking Tile Windows Vertically.Also, I disagree that these are like the Apple ads - that's because they really don't teach you much about how to use things. They are much more marketing focused than functionality focused.


    If anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.
  • -5 Hide
    omnimodis78 , June 30, 2009 11:37 PM
    "...is present its technology is a simple, meaningful way..." you mean "in a simple, meaningful way"?
  • 1 Hide
    krazynutz , June 30, 2009 11:38 PM
    Pssst..."piecemeal" is one word.
  • 7 Hide
    manjyomethunder , June 30, 2009 11:50 PM
    transmaniaconIf anything its the exact opposite, Apple ads generally repeat the same myths about PCs always crashing and never working right... These MS ads literally walk you through step by step how things work and show you using first hand.


    I believe the article is comparing them to the Mac tutorial videos such as "Anatomy of a Mac" and such on Apple's website.
  • 2 Hide
    Vettedude , July 1, 2009 1:30 AM
    I dig that Win7 sticker.
  • 3 Hide
    twisted politiks , July 1, 2009 1:36 AM
    didnt think that the search for a program thing was new, been doing it in vista since the beginning.
  • 5 Hide
    eddieroolz , July 1, 2009 2:34 AM
    These ads don't bash the competitor's product with bogus claims, petty differences, and flat-out lies.

    These ads also discuss the merits of using this company's software, unlike a competitor which does not even talk about what makes their software so much better than Windows.

    So hence, these are nothing like Apple ads.
  • 3 Hide
    dingumf , July 1, 2009 2:39 AM
    DIRECT X 11 OMG. I CAN'T WAIT!!! Nvidia GT300 ftw
  • 2 Hide
    cregan89 , July 1, 2009 3:02 AM
    doormatderekthey are all functions that were pretty much there from XP. just made EASY for the stupids... IMO


    Pretty much all of the functions they showed are brand new. Jump lists, windows snap, windows peek, parental controls, windows 7 home group could be done with an advanced network setup I guess but home group is a huge leap and not just a function of XP made "easy". A media center version of XP came out years after it was initially released I guess but still. What functions at all shown here were actually from XP?
  • 0 Hide
    sn4re , July 1, 2009 5:43 AM
    eddieroolzThese ads don't bash the competitor's product with bogus claims, petty differences, and flat-out lies.These ads also discuss the merits of using this company's software, unlike a competitor which does not even talk about what makes their software so much better than Windows.So hence, these are nothing like Apple ads.

    He's not talking about the PC vs Mac ads
    manjyomethunderI believe the article is comparing them to the Mac tutorial videos such as "Anatomy of a Mac" and such on Apple's website.

    this
  • 3 Hide
    Sicundercover , July 1, 2009 6:02 AM
    Well at least their getting better. MS has always had a horrible add department. Their commercials have always been embarasing to watch. Maybe they need to hire the FreeCreditReport.com guys to write a song for them? LOL
  • 1 Hide
    Gin Fushicho , July 1, 2009 6:04 AM
    Ad's explain more finally.
  • 2 Hide
    SpadeM , July 1, 2009 6:35 AM
    I liked the DX11 presentation with ... HALO :)  yeah i guess MS figured the closest to a DX11 title they had for a presentation was .. HALO? I mean wtf?!?
  • 1 Hide
    descendency , July 1, 2009 9:17 AM
    twisted politiksdidnt think that the search for a program thing was new, been doing it in vista since the beginning.

    MS: "Visa what? No, no. No visa required."

    (intentional misspelling)
  • 2 Hide
    fuser , July 1, 2009 2:42 PM
    Microsoft has finally realized just how stupid the average user really is
  • 0 Hide
    830hobbes , July 1, 2009 8:20 PM
    Quote:
    One of the things that Apple does best is present its technology is a simple, meaningful way in the span of a very short period of time.


    It's ridiculous how every tom's article has a typo. They must not even read through the article once before posting...
  • 1 Hide
    twisted politiks , July 1, 2009 11:42 PM
    descendencyMS: "Visa what? No, no. No visa required."(intentional misspelling)


    huh?
  • 0 Hide
    bad_code , July 2, 2009 12:43 PM
    fuserMicrosoft has finally realized just how stupid the average user really is


    They always knew. Real knowledgeable users, like myself, HATE Microshaft for creating an even more complicated abstraction from the OS and adding layers and layers of BS to setup a network or move files etc. I don't have problems finding anything on my computer. I just want to be FAST and work well. My XP box has been running for a month with no problem but my vista box can't run more than a day without needing to reboot otherwise it will crash or hang. Its probably because of my raid but I just want a OS that works as well and Linux but plays games like Windows.