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Cloud Backup: Hitachi’s Life Studio Mobile Plus, Tested
By , Achim Roos


• good idea and interesting concept, especially the cloud connection and the USB thumb drive
• eco-friendly and efficient packaging
• premium materials and good construction quality
• good product design
• everything essential is included in the package
• easy software installation
• settings are easy to understand
• visually attractive management interface
• 3 GB free online storage space


• short USB cables
• few configuration options
• no options for file filtering (more specifically, what to backup)
• not possible to hide sub-directories
• need to register two different online accounts
• minimalistic Web interface
• limited search functions or too many search results
• no user-defined hierarchical file organization
• Windows user directory backed up by default, including temp folder and browser cache
• the 3D wall is stylish but impractical
• form over function throughout

Final Evaluation

In order to properly evaluate the LifeStudio, we must draw a clear line between average home users and the power user with technical knowledge. This product is most likely best classified as a lifestyle product for casual, personal users. The absence of a number of file selection options makes it inappropriate for semi-professional or professional use.

While the backup result is rather good out of the box, the lack of data selection settings could be a deal breaker. The backup solution automatically includes the Windows Default User directory for backup. We spent over two hours uploading more than 5000 files to the cloud, and none of them contained important documents or media files! It was just the browser cache and temporary files.

The concept behind LifeStudio is great. So are many aspects of the product. But it is severely limited by the beautiful, yet inefficient, software interface and a poorly-implemented Web interface.


The Hitachi LifeStudio Mobile Plus is guaranteed to find its audience. People with modern lifestyles who want to handle a manageable number of images and secure their data from disasters are offered just the right product. The hardware is fast enough and convenient, and the software does its job well once set up.

The services are temptingly easy to work with because of their simplified features. However, anyone looking for an effective and more powerful backup solution for daily work needs to keep looking, because this product lacks a few important backup features and criteria.

We conclude this review with mixed feelings. We hope that this article provides a few useful suggestions to Hitachi. The hardware is perfectly fine. Only the software is holding it back for anyone who considers herself or himself more knowledgeable than a mainstream consumer.

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