Neal Robison, director of ISV relations at AMD, said last week during GDC 2013 that the company has been waiting a long time to introduce the APU that's powering Sony's upcoming PlayStation 4. AMD has been working on the chip for years, and to finally be able to talk about "a culmination of all this effort" is extremely rewarding for the nation's second biggest desktop CPU maker.
In an interview with TechRadar, he began boasting about the chip's eight x86-64 low-power Jaguar cores and the accompanying Radeon HD GPU packed with 18 compute units. "It's not just about an x86 solution, but it's about that Jaguar APU where it's a combination of the graphics and CPU together and being able to create something that's greater than just putting an x86 PC-like architecture together," he said.
He said Sony came knocking on AMD's door thanks to its previous track record with the Xbox 360, Nintendo Wii and other consoles. Sony chose Nvidia for the PlayStation 3, but the Japanese company wanted to take a different, more PC-like approach with the current console's successor. Sony wanted to offer a platform developers could easily use, a platform provided by AMD.
Unlike Nvidia, AMD could create an integrated solution with optimized information flows, Robison said, thereby generating better performance, better power and heat efficiency. AMD could best provide the tools and developer relationships that will give the PlayStation 4 an incredibly strong launch.
Robison then took a shot at Nvidia's recent statement about Sony using AMD instead of Nvidia. Tony Tamasi, Nvidia's senior vice president of content and development, said the console's specs are already outdated, that it sports hardware that is in the neighborhood of a low-end PC.
"If the PS4 ships in December as Sony indicated, it will only offer about half the performance of a GTX680 GPU (based on GFLOPS and texture), which launched in March 2012, more than a year and a half ago," he said. Later on he said that committing to the PlayStation 4 wasn't worth sacrificing pulling time and resources from its other projects.
"Well, of course they're going to do that," Robison told TechRadar. "They're a little bitter. For us, really by looking at that APU that we designed, you can't pull out individual components off it and hold it up and say, 'Yeah, this compares to X or Y.' It's more than just a CPU doing all these amazing calculations and a GPU doing calculations. We are now going to be able to move certain tasks between the two."
Later on in the interview, he hinted to possible involvement with Microsoft's next console slated for a partial reveal this month, the Xbox Infinity (720). To read the full interview, head over to TechRadar here.
Given AMD and Sony's close ties with Android, could it be possible that the PlayStation 4 will allow users to run Android apps directly on the console via BlueStacks? That would be interesting...
price wise, u wont find a PC that can match the ps4 on gaming performance
most bang for your buck are consoles
AMD will sell more video cards now, and sell a boatload of CPU/GPU's to playstation for the simple fact that games will be more easily port-able to PC and possibly the Xbox. Developers can generate much more revenue from each game they develope because they'll be offered to more demographics or systems.
AMD is looking to retake popularity, and pull more developers on board. So it's worth to time and resources to develop for the PS4. That's how you overtake and sustain a business.
Do you think that at december GTX680 will cost $1000? I think with the arrival of the HD8xxx and the GTX7xx, GTX680 will have the fate of GTX480. After a few weeks you could find it for $260...
Also the Myth that consoles cost less, is just a fairytale for kids. The PC is a tool for many things, work, entertainment, educational, internet browsing etc etc. The only thing you can compare with a console is the gpu. Is your office desktop a gaming machine? I don't think so. But when you put it a $150 HD7850 or GTX650ti boost, it becomes a gaming machine far better than the ones you can buy today with consoles. Not to mention the prices of the games also...
The APU represents the most architecturally advanced microarchitecture and Nvidia doesn't have anything close to it so when MS and Sony shopped around they stumbled onto what is just hands down the most effiecient way to high end on die performance.
Easy enough math...