Apple Sues Australian Grocery Store Over Logo
Clearly Apple is the only company allowed to use apples in its logo.
Australian supermarket Woolworths changed its logo last year. While it's technically the letter 'w' Apple seems to think the fact that Woolworths made its new look like a peeling apple warrants legal action.
According to AppleInsider, Woolworths has applied for a blanket trademark for the logo and while the green 'w' does seem more food orientated, the company's application also extend electrical goods and technology. "While we can't rule [computers, musical players, or other devices] out, we haven't got any plans at the moment," said a Woolworths spokesman, according to AI.
Apple is making its case to IP Australia. WSJ reports that under IP Australia rules, a company can challenge the validity of another company's logo if it can successfully argue that it may cause confusion in the minds of customers.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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fortmccubble Seriously Apple? That looks more like a tightened Wegman's logo than anything related to that evil company.Reply -
Platypus Maybe Apple should change their name/logo entirely since they don't actually sell any fruit. Grocery store customers might get confused. >< /sarcasm.Reply -
doomtomb @ Apple: What an asshole, that logo for the grocery store doesn't even look close to what Apple uses for their logo. Apple = money grubbing whores.Reply -
Jazzmain Apple is really grasping for straws this year aren't they, their stocks must be flat lining this year.Reply