Apple Sues Australian Grocery Store Over Logo

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Clearly Apple is the only company allowed to use apples in its logo.

Australian supermarket Woolworths changed its logo last year. While it's technically the letter 'w' Apple seems to think the fact that Woolworths made its new look like a peeling apple warrants legal action.

Apple is making its case to IP Australia. WSJ reports that under IP Australia rules, a company can challenge the validity of another company's logo if it can successfully argue that it may cause confusion in the minds of customers.

Jane McEntegart
Jane McEntegart
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.

80 Comments Comment from the forums
  • joshthor
    boo @ apple. lame move. doesnt even look like thier logo.
    Reply
  • Tedders
    WTF. This is just stupid...
    Reply
  • fortmccubble
    Seriously Apple? That looks more like a tightened Wegman's logo than anything related to that evil company.
    Reply
  • Platypus
    Maybe Apple should change their name/logo entirely since they don't actually sell any fruit. Grocery store customers might get confused. >< /sarcasm.
    Reply
  • BallistaMan
    Oh let them keep the logo. They aren't that similar.
    Reply
  • doomtomb
    @ Apple: What an asshole, that logo for the grocery store doesn't even look close to what Apple uses for their logo. Apple = money grubbing whores.
    Reply
  • Jazzmain
    Apple is really grasping for straws this year aren't they, their stocks must be flat lining this year.
    Reply
  • I say thats more of a pumpkin...lol
    Reply
  • Hellbound
    Sad move there Apple...truly pathetic.
    Reply
  • Clearly Apple cares for it's fanboys
    It knows they are dumb
    Reply