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Intel Focusing on Windows 8 Touchscreen Ultrabooks in 2012

On Tuesday during the Intel Capital Global Summit in Huntington Beach, Calif., CEO Paul Otellini said that the company will focus on touch-based ultrabooks running Windows 8 during the next 12 months. But he also acknowledged that the company and its partners will need to get the cost of touch technology under control before any kind of product hits the market.

"To hit the volume price points, we need to span $699 and up, and that's the goal for next year," he said. "To do that, we have to get touch to a lower cost. This is particularly important, as we move to the launch of Windows 8. The iPad and the iPhone have made touch a paradigm."

As reported earlier, products based on Windows 8 will likely not hit the market until August of next year. According to a "leaked" Windows roadmap, Windows 8 is scheduled to go into beta during CES 2012 in January, followed by a Release Candidate build in April. After that, the upcoming OS is expected to see an RTM release in June followed by the final retail version in August.

Otellini told the audience that Microsoft's Windows 8 will officially usher in touch-based versions of its ultrabook form factor next year. "Starting with Windows 8, you have a mainstream operating system incorporating touch," he said. "Our view is that in the ultrabook lines, touch is a pretty critical enabler. When users see that new Windows interface, they're going to want to touch it. If the screen does nothing, you have disappointed [the] consumer."

But as previously mentioned, in order for Intel and its ultrabook partners to have an excited consumer at $699 and $799 price points, they will have to be able to accelerate the reduction in touch cost. "That's the kind of investment we'll make around the Ultrabook Fund," he added.

  • digiex
    Will Windows 8 ARM tablet will be release at the same time, It would be an exciting battle.
    Reply
  • nikorr
    Competition from Intel is good for rest of us!
    Reply
  • AstroTC
    If I wanted a touchscreen i'd buy a tablet -.-
    Reply
  • thor220
    Maybe if Intel charged less for their processors, the OEMs could reach the price easier. The more time they waste waiting for AMD to release Trinity, the more trouble they will be in the mobile and ultra mobile markets. Also I am surprised that neither amd or intel have tried an ARM processor for this segment yet.
    Reply
  • ojas
    i can't imagine a touchscreen laptop not being awkward...
    Reply
  • kartu
    ojasi can't imagine a touchscreen laptop not being awkward...Why? Rotate the screen, and it's a tablet, albeit a bit thick.
    Reply
  • dontknownotsure
    digiexWill Windows 8 ARM tablet will be release at the same time, It would be an exciting battle.cool, win8 ultra book vs win8 tablet vs win8 pc

    looks like win-win-win situation for MS
    Reply
  • well if microsoft make integration between all these new microsoft easy/fast, then it would impact the market heavy
    Reply
  • BSMonitor
    ojasi can't imagine a touchscreen laptop not being awkward... Uhh, what about all the people at the airport I see with keyboards attached to their tablets. LMAO
    Reply
  • DavidC1
    thor220Maybe if Intel charged less for their processors, the OEMs could reach the price easier. The more time they waste waiting for AMD to release Trinity, the more trouble they will be in the mobile and ultra mobile markets. Also I am surprised that neither amd or intel have tried an ARM processor for this segment yet.
    Knowledge is power, and you are weak.

    Intel sells mobile "performance mainstream" chips for average of $120-130, because manufacturers buy millions rather than thousands and get heavy discounts. Apple ships 3 SKUs on the Macbook Airs yet ship 2-3 million. The 6 or so major PC manufacturers are probably playing so conservative with Ultrabook versions of their own, that they are paying near full list price.

    No wonder there were rumors PC manufacturers having hard time pricing against the Macbook Air.
    Reply