Amazon yesterday enjoyed its moment in the spotlight, announcing an entire new line of Kindle products. These ranged from brand new products (what's up, Kindle Fire HD?) to revamps of old devices. However, one thing that you may not have gathered from deluge of Kindle coverage was that Amazon has decided to double down on its ad-supported Kindle model.
Previously, Amazon had offered the Kindle, the Kindle Touch, the Kindle Fire, and an ad-supported version of the base model for a discounted price. However, since yesterday's launch event it has emerged that all three models of Kindle Fire (the Kindle Fire, and both sizes of Kindle Fire HD) will be ad-supported. This means you'll see special offers or deals as a screensaver on your device.
The descriptions of the Kindle Fire and Kindle Fire HD both include the following:
"Includes special offers and sponsored screensavers." When you click 'Learn More,' Amazon explains that these offers will appear on the lock screen and lower left hand corner of the home screen but won't interrupt use of the device. A note at the end of this pop-up reveals that only U.S. customers will be subjected to ad-supported Kindle Fires. "Kindle with Special Offers & Sponsored Screensavers is only available in the U.S.," it reads.
So, when the Kindle Fire and Kindle Fire HD launch in Europe on October 25, users won't have to put up with sponsored screensavers. Unfortunately, it looks like U.S. customers may have to buy their Kindle Fires overseas if they want to avoid sponsored screensavers.
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I'm not saying I'd prefer ads on my device, but if it results in more/better services and a lower overall pricetag for the hardware, then I'd happily bypass some ads as I swipe the unlock scree, or on the home screen before I do what I plan on doing with my tablet.
engadget saids otherwise