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Modern Warfare 3 Rakes It In: $400 Million in 24 Hours

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Call of Duty scores a hat-trick for Activision.

This past weekend, it seemed like all anyone could talk about was Skyrim and how amazing the game is. Still, Skyrim is not the only title that has gamers whipped into a frenzy as of late. Call of Duty: Modern Warfare 3 is also doing pretty well for itself, pulling in an astonishing $400 million in the first day of British and American sales.

Activision on Friday announced that Modern Warfare 3, which launched last Wednesday, had broken records to become the biggest entertainment launch ever with an estimated sell-through of more than 6.5 million units in North America and the United Kingdom.

This marks the third consecutive year that the COD franchise has set day-one launch records across all forms of entertainment. Last year, Call of Duty: Black Ops had estimated day-one sell-through of $360 million (again, U.S. and UK), and in 2009, Call of Duty: Modern Warfare 2 raked in $310 million on the first day.

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO of Activision Blizzard. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for 'Star Wars' and 'Lord of the Rings,' two of the most successful entertainment franchises of all time."

Did you buy MW3 on launch day? Let us know in the comments below!

79 Comments Comment from the forums
  • pooflinger1 14 November 2011 22:08
    Did not, and will not buy it. I do not see why I should spend money on what is really just CoD4.3. BF3 got my money.
    Reply
  • Goldengoose 14 November 2011 22:08
    Worn out franchise strikes again!
    Reply
  • singemagique 14 November 2011 22:12
    I enjoyed the campaign for MW2, but was left unimpressed by the frantic, arcade style online play. BF3 provides a much more enjoyable multiplayer experience, in my opinion, and was, instead of MW3, what I chose to buy.
    Reply
  • theonlydz 14 November 2011 22:12
    Most expensive DLC you can buy.
    Reply
  • ricdiculus 14 November 2011 22:14
    or aliens or artificial intelligence F*** You!
    Reply
  • 14 November 2011 22:14
    first, and it sucks. waste of $60.
    Reply
  • upgrade_1977 14 November 2011 22:16
    BF3 "shipped" 10,000,000 units it's first day, multiplied by $59.00 = 590 Million...

    So.. How is that breaking records?
    Reply
  • 14 November 2011 22:16
    and yet it has already gotten hacked to death for online play, the vac system is easily overcome, and the dev's or the company don't even care to make a enjoyable online experience..same crap in a different wrapper and the dense population will still buy it thinking it will be different....
    Reply
  • commandersozo 14 November 2011 22:16
    I've played some multiplayer, it was like MW2 except all patched up. It seems you still can't do splitscreen system link, like Halo has been doing for years. I'll never buy a game by Activision, and Bobby Kotick is the gaming anti-Christ. Peace out.
    Reply
  • lenell86 14 November 2011 22:17
    6.5 mil noobs
    Reply