Nvidia Predicts $199 Tegra 3 Tablets This Summer

Jen-Hsun Huang, Nvidia’s chief executive, recently told the New York Times that the quad-core Tegra 3 SoC incorporates enough cheap commodity components that Android tablets will cost as little as $199 by this summer -- once the cost savings take hold, that is. He said around $150 in build materials have been removed, including expensive memory.

"At $199, you can just about buy a tablet at a 7-Eleven," he said.

The report seemingly backs up previous rumors that Google plans to dish out a $199 7-inch rival to Amazon's Kindle Fire sporting a Tegra 3 SoC. Yet last week brought additional reports from unnamed sources that said Google chose not to use Tegra 3 due to cost, thus the overall price would be lower than previously reported: $149 to $199 instead of $199 to $249. So far the SoC replacement has not been named, if the Tegra 3 was replaced at all (sounds like it's not).

Presently the only real contender against Apple's iPad is the Kindle Fire despite efforts by Asus, Samsung and others. Huang hints that perhaps Windows 8, slated to arrive later this year, will do better in claiming market share from Apple. The slow adoption to Android tablets is seemingly attributed to consumers wanting an experience similar to their desktop, which Windows 8 will provide.

"Android hasn’t developed as I’d hoped,” he admitted. "For many people, though, work is still the primary reason to have a computer. They want Windows to work well, they want Outlook to work well. A tablet running Windows 8 with Tegra could be very nice."

The New York Tames also references to a TechCrunch article posted earlier this week. According to documents and pictures from FCC testing, Sony supposedly has a Vaio-labeled Chromebook in the works running on a rumored Tegra 2.5 SoC (T25). It will sport an 11-inch screen, 2 GB of RAM and a clock speed of 1.2 GHz. It's assumed that the device will be capable of 3D given the possible Tegra chip -- a unique feature which could be an interesting riposte  to Apple's Retina display on the iPad 3.

  • outlw6669
    Finally, prices are moving towards where they should be for a device with such limited usage.
  • whysobluepandabear
    Pick up a Playbook ($299 for a 64GB model) and side-load EVERYTHING you want.

    Problem solved.
  • tonitelaoag
    i've chosen qube qtouch instead of android tablet for the reason on the article, needs software compatible at work. 2hours of charging and 10+ hours of usage. but not good experience on win7 but i am hoping that when final release of win8, browsing experience of swiping like in the ipad will be achieve
  • kartu
    7" - no thanks.
    Crappy cheapo screen - no way. (and no, I'm not talking about high resolution, but about contrast/viewing angle/gamut)
  • yannigr
    Cheap tablets are not rocket science. Chinese are selling "Crappy cheapo screen" tablets for $50-$60 and they are going to flood ebay soon with upgraded A9 processors, 512MB RAM and fullhd hdmi support, soon for less than $80. Nvidia, Google and others made enough pocket money by now and they are just starting to acknowledge that they can't fight Apple, not yet anyway, with Apple prices.
  • southernshark
    I wish Nvidia would release a chip with a better GPU in time for Windows 8. But I guess I'll have to wait for next year to get both (new chip and W8 tablet).
  • nhat11
    I'll have to see it to believe it.
  • cknobman
    7-11??? to high class. until I can pick one up from a Mr. M's food mart for $175 so I have enough left to score a dime back around back on the way out Ill keep waiting!
  • ericburnby
    You can get them at 7-11. Perfect for Android. My grocery store sells several different tablets from the likes of Coby and others. This will fit right in. A good processor surrounded by a cheap case and sub-par screen.
  • mojovi
    i don't care much about processing power. what's missing on the market is an affordable tablet WITH A DIGITIZER STYLUS and a decently current system version. Samsung sold 5 Million Galaxy Notes (and those were very expensive). Imagine the success of an affordable device that would allow to make hand-written notes and drawings right on the screen... why is there still none available?