UK Olympic Athletes Told Not to Wear Beats Headphones

There's over 10,000 athletes competing in the 2012 Summer Olympic Games in London, England. Everyday, millions of people around the world are tuning in to support their country or catch a glimpse of their favorite sports superstar competing in the games. As an advertiser, it's a golden opportunity. Over the last week or so, athletes have been speaking out against Rule 40, which prevents them from advertising for non-official Olympic brands during the games, be it on the field of play or online. Today, it emerged that the Great Britain team has been warned against wearing Beats by Dre headphones during the Olympics.

Beats by Dre headphones are extremely popular, that we know. However, it seems a special UK edition of the headphones has made them particularly popular among the Great Britain team. Several athletes competing for the UK have been spotted wearing the patriotic headphones prior to competing. Don't expect to see too many more pairs of those headphones, though, as athletes have just received a reminder from officials regarding the rules of brand promotion in the Olympics.

Pocket-Lint reports that British Olympic Association spokesperson Darryl Siebel has said officials reminded team leaders of "the importance of protecting our corporate partners." For those interested, the consequences of violating Rule 40 include disqualification from the Games.

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  • jerm1027
    Quote:
    For those interested, the consequences of violating Rule 40 include disqualification from the Games.


    I always thought the Olympics were to see who are the best athletes in the world, not who is the richest corporation. Why should athletes be disqualified for preferring one brand over another?
  • tical2399
    You gotta be kidding me. So people can't wear the head phone of their choice while just walking around or warming up. That's complete bullshit. If there is some "official headphone sponsor" then they better make sure every competitor had a brand new set if headphones from their company of STFU.
  • tical2399
    I don't give a rats ass whose funding them. If you want to put your log on the uniforms while the events are going on then fine, if you want to have your brand on the tv ads thats fine, if you want to have only your brand shown in the photo ops thats fine too. Telling me what I can use/wear on my own time is NOT fine.
  • Other Comments
  • tical2399
    You gotta be kidding me. So people can't wear the head phone of their choice while just walking around or warming up. That's complete bullshit. If there is some "official headphone sponsor" then they better make sure every competitor had a brand new set if headphones from their company of STFU.
  • jerm1027
    Quote:
    For those interested, the consequences of violating Rule 40 include disqualification from the Games.


    I always thought the Olympics were to see who are the best athletes in the world, not who is the richest corporation. Why should athletes be disqualified for preferring one brand over another?
  • supall
    Here's a better question: Why don't the athletes just put a white sticker over the beats logo and call it a day?