Nvidia Shield Gets a Price Cut Down to $299, Set for June 27

Nvidia's Jason Paul said on Thursday that the upcoming Shield Android handheld console is getting a price reduction before it's even launched (opens in new tab): $299, down from the $349 price tag announced last month. He said the new price is in response to feedback the company has received from gamers and the press who have fondled the device since it was first introduced back at CES 2013 in January.

He also announced a solid release date: June 27. Previously the company merely said it would be available by the end of the month, and opened up pre-orders for those who wanted the device at launch. Customers who already paid up front will be charged the new price when the device finally ships next week.

"Feedback from gamers is why Shield’s triggers have the perfect throw length. Why Shield’s buttons have just the right amount of give. Why Shield’s thumb sticks are so satisfying to flick. Why playing games on Shield’s pure Android software feels so slick," said Paul.

It has been interesting to watch Shield mature over the last six months into the product that will wow Android gamers next week. It's interesting how the cloud streaming aspect works: it's as if the device is merely a wireless gamepad that's also receiving video. Move the PC's mouse, and the movement appears on both Shield and the PC's monitor. Move the shield controller, and you see the same results.

"We want to get Shield into the hands of as many gamers as possible," he said. "That’s because we think they’ll have the same reaction to it as thousands of gamers already have: joy."

Is $299 the right price? Shield is essentially a 5-inch 720p flip-up tablet crammed into a game controller sporting a Tegra 4 SoC, dual-band Wireless N connectivity, 16 GB of internal storage, 2 GB of RAM, Bluetooth 3.0, mini-HDMI output, integrated speakers and more. And unlike OUYA, it sports pure Android "Jelly Bean" and Google Play, meaning there's no walled garden with this Android console.

  • Albert Rampo
    maibe 150 at most or + tax nothing over 200 thats just dumb
  • spartanmk2
    Hmmm funky Xbox look-a-like controller with a HUD or a 3DS for $100-140 cheaper...
  • vmem
    nice... this is a step in the right direction... still a strange product. gonna wait for reviews
  • DRosencraft
    A press release that sounds nice, but really that pretty much sounds like they're saying, "everyone who has tried this thing thinks it's not worth what we're trying to sell it for". It is practically a PC gaming peripheral with a screen attached. But if you're sitting in front of your PC I don't see why you would need another smaller screen in your hands.
  • melvar
    I see this system as a semi-portable rather than full portable; you'll need a backpack or something similar to carry it out in the world, but it will be quite portable around the house. The big deal for me is that this should be the ultimate handheld for emulation. pretty much anything up to the PS2 and maybe even the original X-Box could be emulated at good speed on the Tegra 4. Saying this should only cost $150 is like saying the XBone and PS4 should only cost $200. It would be nice, but then the real world comes in to smack that idea down. Tech costs money, and when you aren't getting license fees from game developers, you can't sell a system at a loss without going out of business.
  • kawininjazx
    I think I would just buy a Vita, or just keep tethering my PS3 controller to my Nexus 7 for free.
  • CaedenV
    Odd but interesting device. I could see getting one of these at some point down the road to play games up in the main house when I do not want to be down in the dungeon with my PC. But $300 (plus the cost of a compatible nVidia GPU for streaming said games) seems like a rather steep price to pay.

    Another thing too is that this is essentially just streaming your monitor output to the device via WiFi... this is not hard to do, and in fact I already do this with my cell phone via PC Remote. The obvious difference is that there are physical button controls, and the video stream is compressed in real time to get a high quality low latency video to the device, but I do not think that this justifies the $300 price tag, plus an additional $250-500 cost of a new GPU. This type of tech could easily be developed as a software solution for next gen phones for much less money, and without having to be tied to a specific hardware ecosystem.
  • hoofhearted
    This could be good "controller" for a PC gamer. You just use it as a controller, but still play on you big PC, monitor, etc. Then when. all of a sudden you feel the urge to take a crap, but the next savepoint is years away, voila, no interruption.
  • drwho1
    I think this is a mistake, Nvidia should just stay doing Video Cards/chips.
    I just hope that they can survive this, after all it wouldn't be the first time that a silly product
    (read: bad product decision) bankrupts a company.
  • Azn Cracker
    Still no