Microsoft Finally Acknowledges Windows Blue; BUILD 2013

On Tuesday, Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft, finally acknowledged Windows Blue, the rumored next incremental release of Windows 8. The reveal isn't surprising given that a build was recently leaked and exposed for all to see. This includes details on what's new and what has been removed since the last retail release. You can't really leave that type of disclosure unacknowledged for long.

For starters, Shaw confirms that upcoming products won't actually use the "Blue" name – it's officially just an internal tag used for a wide set of plans. "With a remarkable foundation of products in market and a clear view of how we will evolve the company, product leaders across Microsoft are working together on plans to advance our devices and services, a set of plans referred to internally as Blue," he said.

He goes on to state that customers have already experienced the "ongoing rhythm of updates and innovations" – aka new devices, services and apps -- that have rolled out over the last six months. This continuous development cycle is the new normal across Microsoft, he said.

"We’ll tune everyday experiences as well as introduce bold, connected and exciting new scenarios," Shaw added. "Our product groups are also taking a unified planning approach so people get what they want – all of their devices, apps and services working together wherever they are and for whatever they are doing."

That little reveal conveniently led to Steve Guggenheimer's announcement of BUILD 2013, which is taking place June 26-28, 2013 at the Moscone Center in San Francisco. Guggenheimer said Microsoft will share updates and talk about what’s next for Windows, Windows Server, Windows Azure, Visual Studio and more. This will likely be when the company launches the public preview of Windows 8.1.

"It’s been a while since our last developer event in the Bay Area, and we’re looking forward to a fantastic gathering," he said. "Save the date and mark your calendar for the opening of registration next week, at 9 a.m. PT on Tuesday, April 2."

Guggenheimer also said on Tuesday that Microsoft saw more than 100 million downloads from the Windows Store in the first two months after GA, and crossed the 1 billion downloads mark in the Windows Phone Store. The company also saw a doubling Windows Azure compute usage in just the last six months.

To register for BUILD 2013, head here.

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  • classzero
    Translation: We botched up Windows 8 so we need to do a reboot (windows vista to 7) again. If we do not we will not stay relevant.
  • janetonly42
    Not interested MS. Debian or Open Suse or pick your favorite distro Ubuntu/Conical is in bed with China now so they are off my list.
  • ohim
    So if you`re not interested why do you take time to tell us this ?
  • sporkimus
    Dear Microsoft, quit pushing a touchscreen OS for PC users. Our desktops and laptops don't need touchscreen capabilities. We like our screens to be smudge free. Thanks!

    P.S. - Be smart and include the start menu this time around.
  • smerty
    I would love to see the headline "Microsoft Finally Acknowledges Windows Blows!"
  • SinisterSalad
    I can't wait for Windows 8.11 for Workgroups!
  • janetonly42
    ohimSo if you`re not interested why do you take time to tell us this ?Because I like to piss off the MS fanboys.
  • tadej petric
    sporkimusDear Microsoft, quit pushing a touchscreen OS for PC users. Our desktops and laptops don't need touchscreen capabilities. We like our screens to be smudge free. Thanks!P.S. - Be smart and include the start menu this time around.Finaly something smart on this page ( this not whole toms).
  • TeraMedia
    This is what happens when an MBA with no tech vision tries to run a tech company. You get a lot of incremental updates. Coordinated, orchestrated releases. Big marketing pushes. And complete commercial flops, not to mention a general lack of understanding of emerging markets and technologies, and how to turn those into opportunities.

    If they want to continue to own the desktop arena, and make any headway in the tablet arena, then they will need to deflate the ego of the person who "owns" the O/S, and break it into multiple sets of GUIs separated by target platforms. This will allow the tablet O/S team to move more quickly to make GUI enhancements that suit tablets and phones, without having to drag behind them the entire platform architecture and hardware/driver/software landscape. This will also allow the desktop/laptop O/S team to stop putting cobbled GUIs in their systems, so that users won't have to deal with "Modern UI" debacles.
  • Chsmith
    Lol, no start button? Window blu, just window 8 wit, color blu? I mean, the os, remain, identical? Why they dont put all, there energi, for creating newer, window sooner, bucasse the price is ok. Porn.