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AMD and Nvidia GPU Prices Sadly Keep Rising in Europe

GPU Exploded View
(Image credit: Shutterstock)

A 3DCenter survey on the state of graphics cards pricing for German and Austrian markets paints a dim picture for Europe. On average, European buyers saw a 17% price increase in graphics cards throughout October, entering November with average prices rising 18% for AMD and 16% for Nvidia graphics cards. They're now being sold, on average, at 201% higher pricing for AMD, and 188% higher for Nvidia compared to MSRP. However, the average values hide some fascinating details about which graphics cards drove the price increase. And while the price increase is currently regional, it could paint an emergence in pricing for other markets as well - including the U.S. 

Price action on the Austrian and German GPU markets

A history of pricing for AMD's RX 6000 series and Nvidia's RTX 3000 series. (Image credit: 3D Center)

Average price increase for AMD graphics cards for the month of October in Europe
Graphics CardRX 6600RX 6600 XTRX 6700 XTRX 6800RX 6800 XTRX 6900 XT
October Price Movement-+5%+12%+45%+8%+6%
Final Price Above MSRP (from)+59%+63%+56%+159%+108%+40%
MSRP€ 339€ 380€ 479€ 579€ 649€ 999

Price increases for AMD Radeon RX 6800 graphics cards were the biggest offenders in the red camp; their prices rose a staggering 49% above their early October levels until the month's end. On Nvidia's side, the GeForce RTX 3060 rose the most in the same period, with a 30% average price increase. The GeForce RTX 3090 also contributed in a big way, increasing 22% alongside them.

Average price increase for Nvidia graphics cards for the month of October in Europe
Graphics Card30603060 Ti30703070 Ti30803080 Ti3090
October Price Movement+30%-+14%-8%+10%+3%+22%
Final Price Above MSRP (from) +112%+72%+85%+61%+95%+38%+74%
MSRP€ 329€ 419€ 519€ 619€ 719€ 1199€ 1549

Cards that hit egregious price points included some GeForce RTX 3070 Ti models hitting above € 2,000 for 3x their MSRP, and a GeForce RTX 3090 model was tagged at an astonishing € 4,029 (2.7x its MSRP).

European buyers now find themselves with prices for AMD cards that are almost back to their peak levels set at the beginning of May. The price / performance / technology ratio is constantly changing according to these price fluctuations; AMD's graphics card stack has been reordered with its current 159% increase for the Radeon RX 6800, rendering its position in AMD's launch lineup entirely metaphorical. 

Interestingly, one of the graphics cards that saw the highest price increase from the Nvidia camp was the GeForce RTX 3060, the cheapest in the entire lineup. This puts an increasingly higher financial requirement for a PC gamer to upgrade towards or even enter the space for the latest technologies, which ultimately also helps limit their adoption. And the closest MSRP pricing competitor to the GeForce RTX 3060 is the Radeon RX 6600, whose pricing, as the data shows, stayed flat throughout October. It's also a card currently sitting at +59% above its MSRP, compared to the GeForce RTX 3060's +129%. This is the power of Nvidia's brand recognition: at the beginning of October, prices for a card selling at around 600€ increased due to higher demand, while its closest competitor at around 500€ didn't move an inch.

  • King_V
    Seriously, ethereum . . . get a move on, already! Move on to proof of stake!


    On the other hand, hardware sites, when talking about GPUs, might be stuck with articles on how to tweak older architectures for best efficiency . . how to care for and prolong the life of aging GPUs, etc.
    Reply
  • Integr8d
    “On the other hand, hardware sites, when talking about GPUs, might be stuck with articles on how to tweak older architectures for best efficiency . . how to care for and prolong the life of aging GPUs, etc.”

    Reasonable prediction. Lol. Games coming out in 2022 built on DX9 for the ‘latest >available< architecture’.

    Seems to me that gamers will get corralled into cloud gaming, whether they like it or not. And there are certainly a lot of efficiency reasons for why that makes sense. But some people just want to own what they want to own.

    Guess it’s all part of the the Great Reset... You will own nothing. And you will like it. https://www.weforum.org/great-reset/
    Reply
  • Phaaze88
    Welp, people keep buying and enabling the price increases... powerless to do anything but watch it all go down.

    Integr8d said:
    Seems to me that gamers will get corralled into cloud gaming, whether they like it or not.
    That will be another big mistake, like when we went full digital copies. I do like that use of corralled.
    It will take some time to even get there though, because the ISPs will need to revamp their infrastructures, and they're in no real rush to do that.
    For some regions, the latency is unacceptable.

    King_V said:
    Seriously, ethereum . . . get a move on, already! Move on to proof of stake!
    The people won't let it.
    Reply
  • bigdragon
    There are so many cryptocurrencies now that I don't think Ethereum's change will make any impact. The reality is a lasting worsening of the disparity between console gaming and PC gaming prices. Things aren't going to change until production capacity increases and AMD, Nvidia, and Intel are satisfied they won't be overproducing products. The new normal has been here all along.
    Reply
  • knightmike
    To make matters worse, nVidia slowed production of 3000 series so they can justify a high MSRP for the 4000 series. We're screwed.
    Reply
  • Jim90
    Sadly, that both AMD and Nvidia have completely and very deliberately failed to 'organise(!!)' products at mrsp pricing, and in very significant numbers, is going to be the death knell of very many new and long term PC gamers/enthusiasts. There's a lot of disgust out there, and no amount of pro-shareholder bullcrap will do anything but solidify that truth.
    Reply
  • lazyabum
    In other news, AMD and Nvidia GPU Prices Happily See Rising in Europe!
    Reply
  • Sendrow
    More people will switch to console thats all , Im just cirius who from big gaming companys leave PC scene first.
    Reply
  • Makaveli
    Does Europe have anytime similar to Craigslist or kijiji.

    I was able to find a reference 6800XT sealed in box for a good price. Trying to buy through retails stores are still a joke.
    Reply
  • LolaGT
    I read all the time(not just here) of gamers who are ponying up the scratch for a ridiculously overpriced GPU.
    As long as the market will bear it, GPU manufacturers/retailers will never look back.
    People blaming Ethereum and PoW, neither are going away for years yet, lets place a significant part of the blame on gamers who panic and cough up double the MSRP for a GPU.
    Again, if I were to spend a lot of time gaming, I would have given up long ago, bought a PS4 and gamed my ass off as there are boatloads of AAA titles to play on it still.
    Reply