AMD hatches new naming plan for chip generations

For years, the Sunnyvale, Calif.-based company designated its chip generations by the letter K. The company sold K-6 chips in the late '90s, and the Athlon and Opteron were brand names for, respectively, the K7 and K8 generations of processors. AMD's K was a counterpart to Intel's P designation for chip families such as the P5 (the first Pentium) and the P6, which included both the Pentium II and III.

Now, however, AMD has done away with the designation because it has launched a strategy to enter a wider variety of markets.

TOPICS

Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.