An Apple Worth $39.3 Billion

By Douglas Perry
published

Apple has surpassed Microsoft, IBM, Walmart and GE in brand value within the past year, according to Brand Finance.

The London-based consulting firm estimates the monetary value of Apple's brand at $39.3 billion, up from $29.5 billion earlier this year and $19.8 billion last year.

Apple is just behind Google, which is now listed with abrand value of $48.3 billion, up from $44.3 billion earlier this year. Microsoft lost almost $4 billion to $39.0 billion, IBM dropped slightly to $36.0 billion, Walmart dropped to $35.0 billion and GE to $29.1 billion. Other tech companies among the Top 30 brands are AT&T in 7th place with $28.3 billion, HP (#11) with $25.0 billion, Intel (#14) with $23.5 billion), Amazon (#15) with $20.9 billion and Comcast (#30) with $11.8 billion.

Overall the value of the Top 100 brands have fallen by about 2.4 percent, Brand Finance said. However, brand valuations carry a great deal of perception value as well. For example, BrandZ estimated Apple's brand value at $153.3 billion earlier this year.

Douglas Perry
63 Comments Comment from the forums
  • jednx01
    I didn't realize that Apple was worth more than Microsoft. I find that surprising, actually....
    Reply
  • amk-aka-Phantom
    This news is a month or so old. And I think there was an article on Tom's here already about it. Does Tom's think we need another reminder of this shame? :D

    I find it funny how Intel is half of Apple's value... I wonder what Apple would be doing without their CPUs. Or nVidia's graphics. Or Foxconn boards. Or... etc. Have you noticed how readily Apple supports the myth of their uniqueness, trying to avoid mentioning hardware specs as much as possible? Many people seriously DO think that Apple makes their own hardware, and they're wrong.

    Sadly, they also think that market value and brand value equals to the quality and uniqueness of the company's products. Good advertisement, though.
    Reply
  • elbert
    jednx01I didn't realize that Apple was worth more than Microsoft. I find that surprising, actually....This isn't the value of the company. Just their brand name. IE if Apple wished to sale the apple logo/name. Currently bill gates, due mostly to his Microsoft stock, is worth 53 billion which is more than Apple's brand is worth.

    http://www.forbes.com/2010/03/09/worlds-richest-people-slim-gates-buffett-billionaires-2010-intro.html

    Here is the 10 richest companies in the world and Microsoft nor Apple is in the list.
    http://exploredia.com/10-richest-companies-in-the-world-2011/
    Reply
  • Genny
    jednx01I didn't realize that Apple was worth more than Microsoft. I find that surprising, actually....
    As someone else mentioned, they're referring to brand valuation only...however in terms of overall valuation, it's still way, way off the mark. Anyone that legitimately believes Apple has a higher valuation than Exxon Mobil is an idiot. Apple is a fad brand that makes consumer toys. In order to maintain revenue they have to continue to make new toys that people want to buy and I doubt their capacity to do so long term.
    Reply
  • reggieray
    otacon72There's a sucker born every minute... at least 2 in Apple's case. They have perfected the electronic fashion accessory.As an owner of several Macs over the years and various PC branded computers during my life like Dell and HP I can say the Macs are they most reliable in hardware and stable OS.
    Reply
  • amk-aka-Phantom
    9310700 said:
    As an owner of several Macs over the years and various PC branded computers during my life like Dell and HP I can say the Macs are they most reliable in hardware and stable OS.

    Here we go again... flame away! :D

    As an owner of several FS/Asus branded computers, I can say the same about them. Never a hardware failure, never a software failure (except when I caused it, lol). In other words, GTFO troll.
    Reply
  • upgrade_1977
    Did they make that? Yes...
    Are they worth that? No...
    Reply
  • diversity83
    @jednx01: Apple is worth more than Microsoft in "Brand Value"... -___-
    Reply
  • eklipz330
    elbertThis isn't the value of the company. Just their brand name. IE if Apple wished to sale the apple logo/name. Currently bill gates, due mostly to his Microsoft stock, is worth 53 billion which is more than Apple's brand is worth.http://www.forbes.com/2010/03/09/w intro.htmlHere is the 10 richest companies in the world and Microsoft nor Apple is in the list.http://exploredia.com/10-richest-c orld-2011/that's just revenue though, what's their NET WORTH? apple's market capitlization is $371 billion, that's more than what the US treasury has!
    Reply
  • Isn't it amazing how numbers and statistics can be warped and twisted to make your intended point valid? Hmm,.... Strange world we live in indeed.
    Reply