By now we’re very well acquainted with the back and forth game that Apple and Microsoft play with their television ads.
Apple’s ran those “I’m a Mac” ads for years, which hopes to convince the customer that Macs are cool and easy to use, while PCs are for boring accountants who like being riddled with computer problems.
After years of that, Microsoft recently launched a reported $300 million ad campaign that includes the Laptop Hunters television commercial series. The Laptop Hunters series shows fictional – but somewhat realistic – shoppers looking for a notebook. The running theme in each ad is that the MacBook is too expensive and the PC is the better buy.
Those ads are working.
At least that’s the findings of a study done by BrandIndex, who asked 5,000 people whether or not they believe they get good value for their money from a PC or Mac.
Apple had its highest BrandIndex rating in late winter, according to Ad Age, with a score of 70 on a scale of -100 to 100 (zero means neutral). Apple today sits at a much lower rating of 12.4.
Microsoft sat near zero in early February to a value-perception score of 46.2 presently, noted the report.
The shifts found by BrandIndex in value-perception are interesting in that Apple fell as Microsoft rose. Could this be attributed to Laptop Hunters? Perhaps, which also strikes at a particularly price-sensitive time in the consumer market.
Especially if it comes with Linux instead of Windows.
There, I fixed it for ya.
I am currently using MS powered PC's. However, that would change if some company did it better and offered me better value. I would jump ship quick. I jumped from AMD to Intel with the release of C2D.
If someone proves me wrong.... and shows me better value somewhere else. I would appreciate it. I am a heavy HTPC user and avid gamer. These two things make earning my business very difficult for another company other than MS.
Mac users tend to be more enthusiastic about defending their buying decision. That is what I find funny.
If someone proved to me that I would be better served by another company for less money. I would thank them.
Being a fanboy or fanboi of any company is pretty stupid.
For the record, I have many hours on OSx. It is a pretty solid OS once you get used to it. I personally don't see any value in OSx over Vista or Win 7.
I really dont like how hard macs are to use also, my friends ask ME all the time about macs when ive only used the a tiny bit, and they own them.
After yet two more Apple bashing stories today ("Survey Says Microsoft Winning Mac vs. PC Battle" AND "Apple: Careful, Our Earbuds May Shock You"), I will not return to your website again. While I used to enjoy your site's informative articles on hardware, I'm tired of the anti-Apple slant of your featured stories (particularly the headlines which are designed to appeal to your obvious WinTel majority readers). After reading the phony spin of your "news" reports, I then move to the story comments where I have to read dozens of Microsoft fanboys rail against the Apple empire at about a 20:1 ratio. And now I'm about sick of it.
You, your website and your MS idiot fanboy readers can all kiss my as*. I hope Tom's Hardware dies a quick death and ends up in the Internet dustbin like all the other completely biased but now irrelevant websites.
Its about time they did something for all those vendors they've been strangling all these years.