Not only is Asus trying to beat Apple in the innovative design department, it seems to be thinking of going after Nintendo in the video game console segment too.
According to comments made by Jonathan Tsang, the vice chairman of Asus, in an interview with the New York Times, the Taiwanese computer maker has ‘polished off’ a video game system it claims can rival the Wii.
“We have a product we think is better than the Wii,” Tsang said. “But the content is complicated.”
Asus claims to have developed a system that has controllers that reflect motion better than the Wii controllers (although the playing field may have changed with Wii MotionPlus or even Sony’s PlayStation Motion Controller).
Asus’s problem isn’t with the hardware, given its systems design and production know-how, but rather getting the software support. A console is only as good as the games it plays, and right now Asus doesn’t have the games.
“Sometimes it is a chicken-and-egg problem,” Tsang added. “We don’t have the chicken, so cannot have the egg.”
Tsang also revealed that Asus has an e-book reader ready as well, but faces the same problem of not having content providers.