Second Hand Smoke: ATI ready for extreme makeover

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After less than impressive financial results and the introduction of Nvidia's 7800 chip, ATI may need much more than just a competitive product, Omid writes in his latest post. Instead, he feels the Canadian graphics chip maker should think about an image makeover - or lose the battle for the high-end desktop.

Read the post ATI: Broken Sword in his blog at omid.tomshardware.com

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Wolfgang Gruener
Wolfgang Gruener
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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.