HP requests feature additions to Blu-ray disc technology

UPDATED 20 Oct 2005 11:50 am EST

Palo Alto (California) - In a reversal of its public position on its support of technologies included in the prospective Blu-ray Disc standard, Hewlett-Packard has issued an open request to the Blu-ray Disc Association to include two technologies whose absence from Blu-ray was the subject of complaints from Intel and Microsoft.

"The move reflects HP's desire to ensure that customers are not forced to choose between competing HD formats for DVDs," reads HP's statement, released late this afternoon. "HP has determined that Managed Copy and iHD will address the fundamental technical needs of the PC and help create a seamless experience throughout the digitally connected home." The statement goes on to state that Blu-ray's adoption of mandatory managed copy will make the consumer's experience more consistent across all types of next-generation content. Movie studios that are also BDA members, including 20th Century-Fox, are on record as opposing mandatory managed copy, since some studios may prefer retaining the right to decide which discs can be copied by consumers, and which cannot.

Peterson characterized Fox and other BDA member studios' position as being staunchly supportive of managed copy, but without the mandatory option. "The way studios author the disc, they have to enable managed copy," he told us. AACS, which is one copy protection element enabled by both Blu-ray and HD DVD, is where managed copy is housed and maintained, said Peterson. "But the studios also have to enable it for it to be possible." He went on to refer to Fox as "very supportive of the concept of managed copy, and controlled distribution of content within the hope, and they're one of the most staunch supporters of very robust content protection, yet they're very adamant that they need to make it very user-friendly as well."

HP's statement today, stating that mandatory managed copy "allows consumers to make legitimate copies of their HD movies and enjoy this content around the home or across their network," reflects an obvious change of position for this company.

Its announced support of iHD marks yet another U-turn, and an indication that Intel's and Microsoft's arguments may have made some headway after all. Last month, we talked to Jordi Ribas, Microsoft's director of technology strategy for Windows Digital Media, who is a co-designer of iHD. He told us then that Microsoft and Disney (a BDA member) originally worked together to produce iHD for any format, not just the two high-def formats under consideration. "We had a joint vision on how to create a very simple-to-author interactivity layer that would be very easy for the studios to use," said Ribas, "that would use Web-like tools such as XML, and that would make it very easy for a creative person that did not need to be a software programmer, to be able to create interactivity menus and applications for optical media."

Ribas went on to say last month "the vast majority of studios prefer iHD over BDJ, because it's easier to author, you can have your creative people involved, it's cheaper, [and] it's got all these benefits." One of the benefits he mentioned was the ability to include superimposed video in a commentary track, so that a director's or commentator's image can appear on top of the movie, while the viewer is playing the "Making Of" commentary.

What a difference three weeks makes. "Next-generation HD movies will provide a level of interactive experience well beyond that of today's conventional DVDs," reads HP's press release this afternoon. "iHD technology provides a broad foundation to enable new interactivity with standards-based development tools and technologies. It will provide consumers with enhanced content, navigation and functionality for HD films. Furthermore, Microsoft plans to implement iHD support in its Windows Vista operating system, which will help ease implementation and provide a cost-effective solution for consumers." The concluding reference to Microsoft speaks volumes.

UPDATE 6:00 pm CT 10/19/05: In a statement issued late Wednesday afternoon, Microsoft corporate VP for the Media Entertainment Technology Convergence group, Blair Westlake, said, "HP is a valued partner and we believe their call for a unified format that ensures PC and connected device interoperability is in the best interest of consumers and the industry. We stand behind our original reasons for backing HD DVD - that there are features for consumers and content owners we believe are required in the next generation optical format, and that HD DVD has committed to those criteria. We'd like to see Blu-ray do the right thing and commit to these scenarios, avoiding a protracted format war that benefits no one. Our consistent goal is to ensure that those benefits come to life in the most rapid, cost efficient, consumer friendly way possible."