The campaign carries with it a tagline under the Intel logo, which labels the company as “Sponsors of Tomorrow.”
"We want people, when they decide they need a new laptop, to make sure they're going to look at Intel inside," said Nancy Bhagat, director of integrated marketing at Intel.
The first 30-second spot has Ajay Bhatt, co-inventor of the USB, walking through a staff room with women swooning at him. He pours himself a cup of coffee into his Intel-branded mug, signs a few autographs before the screen transitions to the message, “Your rock stars aren’t like our rock stars.”
On Intel’s YouTube channel, the campaign is described, “Rather than focusing on a new product, the 2009 "Sponsors of Tomorrow" ad campaign celebrates what makes Intel different culture, personality, heroes -- and ways Intel has helped change the world for over 40 years.”
Click here to see it on YouTube.
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