Japan And South Korea Leading In Mobile Advertising, Says ABI Research

By 2012, the total value of all mobile advertising and marketing in Japan and South Korea will reach $1.2 billion and $684 million, respectively, according to ABI Research. With closely-targeted marketing using demographic data from existing mobile subscribers, mobile ads over phones are effective in reaching consumers who are open to receiving commercial messages, noted the research firm.

More here at Digitimes.