Mastercard Announces Quantum Computing Collaboration with D-Wave

Quantum specialist D-Wave and Mastercard have entered a multi-year strategic alliance that aims to accelerate the adoption of quantum computing solutions. As covered by HPC Wire, the partnership aims to develop quantum-hybrid applications in the areas of consumer loyalty and rewards, cross-border settlement, and, very specifically, fraud-management and anti-money laundering. 

Mastercard's secure network — which handled around 30% of worldwide debit and credit card transactions in 2020, excluding China — will be leveraged for these communications. 

It's currently unclear if any sort of quantum communications are being prepared for deployment. But the nascent state of these — even with considerable, recent leaps in establishing quantum networks which may or may not use existing fiber-optic infrastructures — lead us to place such an event firmly in the mid- to long-term future.

D-Wave's approach to quantum computing — just one in many — concerns quantum annealing — an approach that's particularly good at finding optimized solutions for problems with clearly defined datasets. Datasets such as Mastercard's client base — and their transaction history, spending habits, historic credit scores, and other data. 

Picking up on Moore's example, we can think about how rewards are usually deployed: Through a simple tiered system, which applies a "one-size-fits-all" approach. Sure, you can increase or decrease the number of tiers, and "personalize" the experience while still curtailing costs. But companies always have to measure their risk for each tier, according to data they've gathered on consumer habits. Crucially, this doesn't take into account new clients, whose consumption habits are (in theory) much cloudier.

Some clients won't be able to derive all the benefits from their tier, leading them to feel as if they were losing something; others will bump up against their rewards ceiling, and they too will be dissatisfied. This approach means there are always optimizations left on the table. Just like Thanos' blade in The Avengers, there's a road towards achieving the "perfectly balanced" finale.

Let's be clear: Companies want to keep customer loyalty, but they will always try to do so at the lowest possible cost to them. It's just good business. Applying quantum computing to optimization problems such as creating a personalized reward mechanism that perfectly takes into account all relevant customer variables is the pot of gold at the end of the proverbial rainbow. Companies curb their costs. Customers feel valued at every step of the way. It's a win-win situation - at least on paper.

So long as quantum mechanics don't apply to customers' money, as they did in the case of "DeFi" lender Celsius Network's bankruptcy, all will be well.

Shrödinger's cash is all well as good — so long as that value doesn't prove to be zero.

Francisco Pires
Freelance News Writer

Francisco Pires is a freelance news writer for Tom's Hardware with a soft side for quantum computing.