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Microsoft SkyDrive Renamed OneDrive After UK Legal Dispute

Last summer, Microsoft was ordered to change the name of its SkyDrive cloud storage service due to a legal dispute with BSkyB. The company wasn't given a deadline (or if it was, it wasn't publicized) and was permitted to continue using the SkyDrive name until it could find and transition to an alternative. Microsoft today revealed that alternative to be OneDrive. This morning, Preview.OneDrive.com went live with the following teaser:

"Get ready for an even better place to store and share your favorite things across all your favorite devices. OneDrive is everything you love about SkyDrive and more. And it's coming soon."

There was also a form to sign up for updates as well as a link to the OneDrive blog. Over there, Microsoft's SkyDrive blog has been rebranded to match the new name and Ryan Gavin has published the first official 'OneDrive' blog post. Explaining the change of name, Gavin writes:

"We know that increasingly you will have many devices in your life, but you really want only one place for your most important stuff," Gavin says. "One place for all of your photos and videos. One place for all of your documents. One place that is seamlessly connected across all the devices you use. You want OneDrive for everything in your life."

Gavin doesn't specifically mention the reason for the name change except to say that it wasn't an easy decision and dropped a quick link to a relevant news story on the issue, but Microsoft was actually brought to court over the OneDrive name last summer. UK satellite company BSkyB (commonly known as Sky) won a trademark infringement suit against Microsoft in July of 2013. Sky claimed that Microsoft's use of 'Sky Drive' in all forms relating to cloud storage services amounted to an infringement of BSkyB's trademarks because BSkyB used to have its own cloud storage service dubbed 'Sky Store & Share.' The service allowed users to upload documents, files and photos for storage or sharing with others and was wound down in 2011. Still, Sky was worried people would be confused by Microsoft's SkyDrive offering and the courts agreed. The case was related to use of the term 'SkyDrive' in the European Union, but Microsoft, understandably, wants one name for the service, not two, so OneDrive it is.

Though the rumor mill had spat out BingDrive, FetchDrive, and NewDrive as potential contenders, OneDrive definitely makes the most sense. Especially when you consider Microsoft's Xbox One, which Microsoft bills as one device for all your entertainment needs.

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  • rad666
    How long do you think they spent making sure no one could come up with a alliteration along the lines of XBone?
    Reply
  • Stimpack
    At this rate I keep expecting to see "Windows renamed after UK legal dispute"
    Reply
  • falchard
    I wish they named it something pragmatic like 'Cloud:\'

    Are you saying "Barry's Windows" in North Chester suing Microsoft for the Windows Branding because people might mistaken Windows as one of their quality made windows?
    Reply
  • Blazer1985
    HAH! I'm not afraid of trademark infringment. Keep in mind that we all live under the same -BigBlueThingThatConsumerMayConfuseForABroadcastService -
    Reply
  • Kelthar
    OneDrive... OneDri.. OneDr... OneD.. OneD? Well, another UK legal dispute it is.
    Reply
  • back_by_demand
    I predicted OneDrive months ago, I'll collect my money at the door thanks
    Reply
  • jimmysmitty
    I am still honestly surprised this was approved. The UK legal system is obviously favoring a local business because as far as I can tell, BSkyBs naming is way off of what Microsofts was.And you cannot expect consumers to mix up BKysB Sky Share and Store with Microsoft SkyDrive. The biggest difference, the Microsoft coming before the name of the service.
    Reply
  • rantoc
    why not name it nsa drive? would be more realistic!
    Reply
  • back_by_demand
    why not name it nsa drive? would be more realistic!
    Funny but hardly any different than all the other cloud vendors, with one big difference, once the NSA has scanned your OneDrive and not found any evidence of being a terrorist then that is that end of it. They really could care less about your torrented episodes of Breaking Bad or if you like horse porn. Google Drive however, fully expect to get shed loads of targeted advertising, "You like Breaking Bad? Try Netflix!" or "You like horses? Try a Wild West experience, book here!" - yaaaaaaaa no thanks.
    Reply
  • Kelthar
    What a load of bull. This supposed trademark of a company no one had ever heard of isn't even close to skydrive. Sky store n share? Please.
    I wouldn't be surprised if that company launched "SkyDrive" in the upcoming months, to try and get a share of the publicity.
    Reply