A Day Before AMD's RDNA 3 Drops, PowerColor Teases Red Devil RX 7000 Design

We are a day ahead of AMD’s unveiling of its next generation graphics processors based on the RDNA 3 architecture, but the company’s partners are eager to start their marketing campaigns for the new family of graphics boards --or at least PowerColor is. The company has already tweeted an image of what is very likely one of its upcoming Devil-badged cards, belonging to the Radeon RX 7000-series family, which is due to be unveiled tomorrow.

"The Devil will morph into many shapes," a Tweet by PowerColor reads. "Beware!"

First up, PowerColor has been a loyal partner of AMD for over a decade now. Secondly, the Devil logotype is red, which is AMD's Radeon color. Thirdly, AMD is indeed set to reveal its RDNA 3-based GPUs tomorrow. So it does not make much sense for PowerColor to talk about anything else today. Therefore, the add-in-board (AIB) maker is clearly talking about AMD's Radeon RX 7000 family, which is set to compete in the ranks of the best graphics cards for gaming.

In addition to timing, there are other things that are worth pointing out about PowerColor's tweets today. The element of the graphics card (which is presumably PowerColor's Devil logotype on the backplate of the board) differs from the one the company uses now. Whether or not this means a new design for the AIB is something that remains to be seen. Also, PowerColor says that the winner will get their prize by December 31, 2022. This may indicate that AMD is set to start sales of its Radeon RX 7000-series graphics cards this calendar year. Given they have an event planned for early in November to talk about the cards, we would hope that to be the case.

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Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

3 Comments Comment from the forums

Exploding PSU

I've always liked PowerColor's Red Devil / Red Dragon designs. Aggressive, but never overdone.
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Coffee Fueled Curmudgeon

This is looking as garish as some of the nVidia AIB's already, especially if that abhorrence is an enormous plastic lump on the top of the back plate.

Shame so few AIB's other than EVGA understand less is often more.

Quiet and unobtrusive is becoming exceedingly difficult to find.
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MrRuckus

Coffee Fueled Curmudgeon said:
This is looking as garish as some of the nVidia AIB's already, especially if that abhorrence is an enormous plastic lump on the top of the back plate.

Shame so few AIB's other than EVGA understand less is often more.

Quiet and unobtrusive is becoming exceedingly difficult to find.

Agreed. EVGA was probably the best. Escaping the RGB madness can be difficult. Sapphire was pretty tame. At least the Nitro+ 5700XT was. Hopefully they follow suit with something similar to the old.
Reply