RTX 4060 and RTX 4060 Ti adoption rates explode among gamers — mid-range Ada GPUs gain ground in latest Steam hardware survey

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Gamers love Nvidia's mid-range RTX 40-series GPUs

Nvidia GeForce RTX 4060 Ti
(Image credit: Nvidia)

Nvidia's mid-range RTX 40 series GPUs are gaining serious traction in the GPU market, according to Steam's latest hardware survey. For September, the RTX 4060, RTX 4060 Ti, and RTX 4070 were the leading three GPUs for adoption rate, with the RTX 4060 seeing as much as a 34% increase in adoption from August to September.

The RTX 4060 has been steadily growing in adoption rate over the past several months, but the month of September saw its highest adoption rate ever. It increased its overall GPU market share by over 1% from August to September, representing a whopping 34% increase in market share for the month alone. For perspective, the RTX 4060 regressed in market share between July and August. Between June and July, the 4060 only increased in market share by 0.45%.

As a result, the RTX 4060 now has a commanding lead in global GPU market share. It was the second most popular GPU on the Steam hardware survey for September, featuring a total GPU market share of 4.58%. The RTX 4060 is closing in on the current market share leader, the RTX 3060, which commands a total market share of 5.86%.

To some people's surprise, the RTX 4060 Ti was the second most popular GPU to explode in market share in the same time frame as the RTX 4060. In September, the mid-range Ada GPU gained 0.76% of total GPU market share, representing a 26% increase in market share from August to September. Compared to previous months, the RTX 4060 Ti only gained a 2% market share from July to August. This massive jump has enabled the 4060 Ti to command 3.66% of the GPU market surrounding Steam users.

(Image credit: Steam)

The RTX 4070 is the third-place winner in this race, with a 0.39% total market share gain during the month of September. This represents a 15% increase in market share from August to September for the 12GB GPU. Again, market share this month is exponentially higher than the previous month, with the 4070 actually losing roughly 0.25% of the total GPU market share in August. Overall, the 4070 now commands 2.91% of the total market share of Steam's user base.

A pair of worthy mentions include the RTX 3060 and RTX 4070 Super. Despite the RTX 4060's massive adoption rate, the RTX 3060's adoption rate is still in a good state, gaining 0.35% of the total GPU market share in September. The RTX 4070 Super ironically shares the same market share increase as the RTX 3060, but the 4070 Super currently has a substantially lower total market share rate of 1.47%.

As a result of these changes, the market share of previous-generation GPUs, primarily the GTX 10 series, 16 series, RTX 20 series, 30 series, and RX 6000 series, is trending downward for many models. Surprisingly, the RX 7900 XTX is also a part of this trend, featuring an 8% reduction in market share for September. Granted, RX 7900 XTX market share tends to shift up and down from month to month, but regardless, market share adoption increases are not consistent with the GPU commanding less than 0.4% of the total GPU market share over at least the past five months, according to the Steam hardware survey. The RX 7900 XTX is also the only RX 7000 series GPU popular enough to have a listing, showing how poor RX 7000 series adoption truly is.

Overall, Nvidia's mid-range RTX 40 series graphics cards are commanding huge increases in GPU adoption as the world prepares for the holiday season. We can only expect GPU adoption to fluctuate even more as summer activities end and people start migrating indoors to spend more time in front of their computers.

Aaron Klotz
Aaron Klotz
Contributing Writer

Aaron Klotz is a contributing writer for Tom’s Hardware, covering news related to computer hardware such as CPUs, and graphics cards.

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34 Comments Comment from the forums
  • JamesDax65
    lmao. Imagine passing over the RX 7800 XT for a 4060/ti. I guess when you don't know any better you by Nvidia. smdh
    Reply
  • octavecode
    JamesDax65 said:
    lmao. Imagine passing over the RX 7800 XT for a 4060/ti. I guess when you don't know any better you by Nvidia. smdh
    My thoughts exactly , yet they buy the overpriced Nvidia products.
    Reply
  • thestryker
    As usual the Steam hardware survey seems to dish up data that doesn't particularly make sense. I always find it interesting as the high level statistics like market share tend to make sense though.
    Reply
  • Notton
    JamesDax65 said:
    lmao. Imagine passing over the RX 7800 XT for a 4060/ti. I guess when you don't know any better you by Nvidia. smdh
    Unfortunately, Steam doesn't break down these numbers by region. The sudden rise of 4060/Ti could be caused by regional pricing or availability compared to RX 7800XT.
    Reply
  • Amdlova
    Why some one buy a Nvidia card? Power draw, heat and nvidia gimmick.
    Looking all forums to see if AMD fix the high power idle with two monitors or just using youtube.. and what I see 40w to 100w...
    40w it's a computer 100w you can game with a 4060ti. But with amd you can't
    Right now i'am looking for a 4070 super. Because the 7900gre can be a nightmare or a dream!
    Reply
  • why_wolf
    Notton said:
    Unfortunately, Steam doesn't break down these numbers by region. The sudden rise of 4060/Ti could be caused by regional pricing or availability compared to RX 7800XT.
    This and also used models getting transferred over from NA/EUR to other countries from people making mid-cycle upgrades.
    Reply
  • logainofhades
    Nvidia's high market share is proof they are just simply better at marketing than AMD. If the average person did an ounce of research, they wouldn't be buying 4060's and 4060ti's.
    Reply
  • Alvar "Miles" Udell
    logainofhades said:
    Nvidia's high market share is proof they are just simply better at marketing than AMD. If the average person did an ounce of research, they wouldn't be buying 4060's and 4060ti's.

    I disagree. The RX 7700XT may be equally fast in ray tracing and a little faster in rasterization at 1920x1080, but it's also equal in price to the 4060 Ti. Excluding any specific features for either company, If people are already nVidia users, and especially if they've had negative experiences with AMD in the past (especially related to their software), they don't have any reason to not choose a 4060 Ti over a 7700XT no matter if AMD spends millions in marketing partnerships. Now if they charged 25% less for equal or higher performance the way they used to, then they'd see some growth.

    Reply
  • ezst036
    JamesDax65 said:
    lmao. Imagine passing over the RX 7800 XT for a 4060/ti. I guess when you don't know any better you by Nvidia. smdh

    Part of Nvidia's popularity claim is their drivers.

    AMD's drivers on Linux are far, far superior but that's not how it is on the Windows side. You would think they would've learned their lesson after all these years that its software that drives the PCIe card. This was even an issue back when. ATi also used to also have driver issues in Windows.
    Reply
  • thestryker
    I think AMD's driver "issues" stem from them not doing any marketing pushes regarding their drivers. They've never really been able to shake the position they were in around the ATI acquisition time even though the drivers are nothing like that now.

    It probably goes back further, (I never seriously considered AMD when I was in the market for a card so I never investigated) but AMD's drivers have really been no worse than nvidia's since RDNA. They've both had random problems here and there, but the worst thing I can think of was launching the driver with the anti-lag hook which could be used in unsupported titles and led to bans. AMD has less driver overhead (at least of last HUB testing) which can allow for better performance when limited by a slow CPU.
    Reply