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AMD Taunts Nvidia in new Ad: The Fixer

By - Source: YouTube | B 17 comments

AMD has released a video poking fun at Nvidia.

AMD has released a new video, an ad for its Radeon graphics cards. Although it is rather humorous, we're not entirely sure what to make of it.

AMD Radeon™ Graphics Presents: The Fixer

While the green card may be blurred out, there is no mistaking the fact that it is (was) an Nvidia card. All the vocal references also support this. In the end, AMD concludes by boasting about it's Never Settle bundle. Without a doubt, AMD is jabbing at Nvidia on multiple fronts. Below you'll find two of the previous videos:

"Be Invincible"

AMD Radeon™ Graphics Presents: The Collector

Let us know what you think of these videos in the comments below!

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  • 1 Hide
    MaxTesla , June 25, 2013 5:29 PM
    The first one with the nvidia card wasn’t funny or good

    BUT

    The second one which is animated was really good, a nice mix of Tron, Star Wars and Warhammer 40k :) 

    The last one was bad until the very last line, now that was funny

    Summery : Nr 2 was really good and maybe they should make a whole movie about it, that was good stuff.
  • 1 Hide
    jrstriker12 , June 25, 2013 6:34 PM
    Thought the first one was sort of funny... but hold on, isn't AMD the one offering game bundles with their cards as an incentive?

    Second one had cool graphics toldme APUs have 4 cores but not impressed. Might have been impreessed if that was rendered in real time on an APU.

    3rd one...not funny.

    Wish AMD would hurry up a release some new high end CPUs and new GPU's instead of mocking Nvidia who's eating their lunch right now
  • -2 Hide
    computertech82 , June 25, 2013 7:30 PM
    Think AMD should worry more about nvidia having faster and cheaper cards then they do. Not good when "recommend video cards" list almost nothing but nvidia.
  • 1 Hide
    photonboy , June 25, 2013 8:24 PM
    In "The Fixer" AMD is practically opening themselves up for a lawsuit by making claims they can't back up.

    The "NVidia" card prevents his system from starting?
    AMD is "the choice" for desktops? (sure consoles but that's a different story)

    While "Never Settle" is a great deal, that's due to trying to remain competitive and AMD is simply hurting on all fronts financially.

    Let's not forget that NVIDIA's new GTX700 series has minimal microstutter so SLI is the way to go and AMD has nothing at the GTX780 level.

    Commercials which rib competition can be funny, but AMD crossed the line into the territory of basically LYING and that isn't funny.
  • 0 Hide
    JackNaylorPE , June 25, 2013 9:22 PM
    I don't think buying and giving away games to get market penetration pays off in the long run.... those dollars come outta their own pocket and less resources means less money to pay R & D, less money to pay programmers and less money to stem the exodus of top management.
  • -2 Hide
    codo , June 26, 2013 1:14 AM
    why would a company that makes budget, comprising garbage declare "never settle" as their slogan? a distant second in a two horse race
  • -2 Hide
    FayeKane__GirlBrain , June 26, 2013 9:07 AM
    That's messed up, man! Who's their target demographic, anyway, guys planning to shoot all their classmates?

    I buy Nvidia for me and the numerous machines I advise my friends about; now I'm definitely staying. Nvidia marketing is unethical, but it's not THIS screwed up. It'd be enough to make me abandon AMD CPUs too, if Intel wasn't worse than Microsoft.

    -faye
  • 0 Hide
    10hellfire01 , June 26, 2013 11:21 AM
    The first commercial is a joke that's done too many times, and was never a good one to begin with. I only see people try too hard with this one.

    Second one was interesting, but was mostly eye candy. The action was nice, but really didn't tell you anything.

    The third reminded me of those idiotic Progressive insurance commercials, which have nothing to do with the actual product/service.

    Although I'm thinking too critically of this. When was the last time I actually saw any commercial that told me stuff compared to the competitor? I can't even remember.

    Quote:
    That's messed up, man! Who's their target demographic


    As with most commercials anywhere, their demographic are those who are uniformed/misinformed. As I tell everyone, research what you are buying--it pays off.
  • 2 Hide
    Mousemonkey , June 26, 2013 12:27 PM
    I wonder if that "Fixer" is going to fix their drivers? :lol: 
  • -1 Hide
    jbc029 , June 26, 2013 2:54 PM
    Meh to all three. Nvidia has finally made themselves relevant again with their kepler rebranding and price cuts. AMD needs to deliver something fairly soon. Before the 650 boost, 760 and 770, there literally was no reason to buy a green card between $150 and 300$ and only a 670 if you somehow managed to miss one of the zillion 7970 sales everywhere at the time.

    Now, the 680(770) is where it always should have been, displacing both the 670 and 7970. The 660ti has been put out to pasture, along with 7870xt and 7950 for the most part. Watching carefully will still net you a 7870 Ghz for about $10 more than a 660, so that one is still worth it, but that's *ALL* AMD has going for it. It's hardware can't carry the day anymore.

    If you already have a couple of the games in the AMD bundle, the hardware and price can't make a compelling enough argument to buy red.
  • 1 Hide
    twinshadow , June 26, 2013 6:35 PM
    I like all 3 AMD is just trying to bring some personality to this boring desktop market so relax, its not like if AMD did release their new Cards Nvidia will not lower their prices b/c they dont see AMD as a treat just like Intel. Just look at the 680 Prices
  • 1 Hide
    Dextron , June 27, 2013 5:51 AM
    I liked the second one quite a lot but it got me thinking - shouldn't they spend less time and resources on ads and more working on their products?
  • -2 Hide
    Mousemonkey , June 27, 2013 5:53 AM
    Quote:
    I liked the second one quite a lot but it got me thinking - shouldn't they spend less time and resources on ads and more working on their products?

    You would have thought so but then they have so many fanatic spreading BS on the forums maybe they feel that they don't have to.
  • 0 Hide
    Anonymous , June 27, 2013 12:22 PM
    The videos are witty and all, but it's not going to keep them afloat. AMD's only saving graces were it's historically better price to performance ratio and it's game bundle, but now since Nvidia holds the price to performance title as well as better drivers and support, AMD can't expect that propaganda and their Never Settle bundle (while good) will keep them afloat. They need to release their next generation cards.
  • 1 Hide
    adimeister , June 29, 2013 12:09 PM
    Great marketing AMD! Everyone says they are the number one, this company says it's the best among the rest. While other companies they are also the best. hahaha It's just all marketing guys, don't make such a big deal about it. AMD or NVidia fans, whichever side you are, it's just all for fun. Enjoy it and stick with your brand. No need to try and convert your opposition. lol
  • 0 Hide
    dimar , September 14, 2013 12:20 AM
    For a moment I thought it was a new Mass Effect game.
  • 1 Hide
    eldragon0 , October 7, 2013 9:25 PM
    So much hate here. Can't all the nvidia fanbois just enjoy humor where they can find it. I back AMD GPU's 100% because I take price/performance over stability. Different people have different priorities. I have a degree in computer science, in turn I don't mind, nay somewhat enjoy tweaking my drivers after a new update. (All be it bad I have to) I'd take a few hours out of every other update vs a steep premium for an nvidia card. Likewise I accept that people chose nvidia for just that reason, they either don't know, or don't care to spend time working with the hardware, they just want a plug and play experience. Too each their own. :D