Humble THQ Bundle Concludes With Over $5 Million Earned
Humble Bundle sold 885,301 THQ-laced bundles, raking in $5,097,550.77 USD.
Humble Bundle's first non-indie bundle, the Humble THQ Bundle, has officially come to a close. The organization behind the offering sold 885,301 bundles of THQ-based PC games, earning at hefty $5,097,550.77 USD. The funds will be split between publisher THQ, the Child's Play charity and the American Red Cross, and the organization behind the Humble Bundle project, depending on how each customer chose to distribute their payment.
According to the final chart, the average customer paid $5.76 for the bundle. THQ's Jason Rubin shelled out the most, donating $10,000 USD and another $1,050 USD. RAD Game Tools, Wargaming.net, and many others contributed over $1,000 each to the cause.
"Humble Bundle organizes awesome, pay-what-you-want sales for digital stuff," states Humble Bundle Inc. "So far, we've let people name their price and support charity to get groundbreaking video games, music, and eBooks. We've helped bring games to Mac, Linux, and Android when previously unavailable and always put an emphasis on supporting developers and charities through our promotions. Due to the generous contributions of bundle buyers, we have already raised over $9 million for charity."
Originally the THQ package offered Red Faction Armageddon, Darksiders, Metro 2033, Company of Heroes, Company of Heroes: Opposing Fronts, and Company of Heroes: Tales of Valor. Customers could set their own price and determine how that money would be distributed between the three parties. But by paying over the average purchase amount, gamers also received Saints Row the Third.
Shortly after that, THQ sweetened the pot by throwing in Titan Quest. As before, PC gamers could set their own price, but in order to receive both Saints Row the Third and Titan Quest, they were required donate over the average purchase price. Those who already bought the Humble THQ Bundle received Titan Quest at no extra charge (if they previously paid the average price or more).
Just recently THQ upped the stakes and threw in another two items to get bundles moving: Warhammer 40,000 Dawn of War and the Path to War DLC for Red Faction Armageddon. As before, these items were only available when paying more than the average purchase price. Previous customers received these titles at no additional cost as well.
Once customers purchased the Humble THQ Bundle, they received game keys that unlock digital version on Valve's Steam platform – no physical copies were involved. They also received soundtracks for select games in both MP3 and FLAC format. That said, those who merely paid the average purchase price walked away with an incredibly huge deal.
Stay on the Cutting Edge
Join the experts who read Tom's Hardware for the inside track on enthusiast PC tech news — and have for over 25 years. We'll send breaking news and in-depth reviews of CPUs, GPUs, AI, maker hardware and more straight to your inbox.
So what's next for Humble Bundle? The company isn't saying, but instead offers means to sign up for the Humble Bundle newsletter. As previously stated, this was the first non-indy bundle offering. The previous bundle, the Humble Bundle for Android 4, featured Avadon: Black Fortress, Canabalt, Cogs, Swords & Soldiers HD, and Zen Bound 2.
-
kcorp2003 best 10 dollars i spent. miss the 1st Humble Bundle deal but oh boy i love this service. looking forward to see what other publishers will do.Reply -
Loved this Humble Bundle. I could go for another PC bundle or hopefully an Xbox 360 arcade bundle perhaps including banjo kazooie and banjo tooie :DReply
-
bak0n The corps threw big money to run up the minimum for the complete pack. It had nothing to do with giving money to the company as i'm sure it all went to charity as write offs.Reply -
eklipz330 thq was VERY smart with this bundle. four main reasons:Reply
first, to get more people excited for the new company heroes
two, to get people into darksiders so they pick up the second one
three, to get people excited for metro last light if they didnt already have 2033
four, selling the saints row the third BUT NOT THE COMPLETE PACK, essentially getting people to buy more than one copy for the same game.
this was more of an investment than anything, and will probably prevent them from bankruptcy. -
Shin-san When three of the games were Company of Heroes, I was like "Eh, I guess I can.", and I got it. I'm glad they added the other gamesReply -
Robert Pankiw bak0nThe corps threw big money to run up the minimum for the complete pack. It had nothing to do with giving money to the company as i'm sure it all went to charity as write offs.Reply
I don't think you understand one fundamental thing. Take 5,097,550.77(Total raised) - 25000(Big spenders) = 5072550.97(Amount raised without big spenders)
Take 885,301(Total spenders) - 15(Approx. number of big spenders) = 885286 (All except big spenders)
Total raised / All except big spenders = 5.73
Basically, those big spenders raised the average cost by 3 cents. Those monsters, how could they?
P.S. AFAIK you don't get a tax receipt for donating to the Humble Bundle, which means it isn't a write off, which means they aren't the monsters I previously claimed them to be... Oh my!! -
eklipz330 Robert PankiwI don't think you understand one fundamental thing. Take 5,097,550.77(Total raised) - 25000(Big spenders) = 5072550.97(Amount raised without big spenders)Take 885,301(Total spenders) - 15(Approx. number of big spenders) = 885286 (All except big spenders)Total raised / All except big spenders = 5.73Basically, those big spenders raised the average cost by 3 cents. Those monsters, how could they?P.S. AFAIK you don't get a tax receipt for donating to the Humble Bundle, which means it isn't a write off, which means they aren't the monsters I previously claimed them to be... Oh my!!actually, your logic is flawed. let's say there were only 100 sales, and one guy comes along and donates 10 grand. what do you think is going to happen? those large donations were done early enough to drive that average way up, and it eventually trickled down as the cheapos spent around 1 cent per bundle.Reply
i don't think it was evil of them. it was a tactical move, and it was still a deal. nothing to whine about. if you can't afford $10 for games, you probably shouldn't be gaming. -
Novulux eklipz330actually, your logic is flawed. let's say there were only 100 sales, and one guy comes along and donates 10 grand. what do you think is going to happen? those large donations were done early enough to drive that average way up, and it eventually trickled down as the cheapos spent around 1 cent per bundle.i don't think it was evil of them. it was a tactical move, and it was still a deal. nothing to whine about. if you can't afford $10 for games, you probably shouldn't be gaming.Reply
Minimum was $1 to actually get any games.