Humble THQ Bundle Concludes With Over $5 Million Earned
Humble Bundle sold 885,301 THQ-laced bundles, raking in $5,097,550.77 USD.
Humble Bundle's first non-indie bundle, the Humble THQ Bundle, has officially come to a close. The organization behind the offering sold 885,301 bundles of THQ-based PC games, earning at hefty $5,097,550.77 USD. The funds will be split between publisher THQ, the Child's Play charity and the American Red Cross, and the organization behind the Humble Bundle project, depending on how each customer chose to distribute their payment.
According to the final chart, the average customer paid $5.76 for the bundle. THQ's Jason Rubin shelled out the most, donating $10,000 USD and another $1,050 USD. RAD Game Tools, Wargaming.net, and many others contributed over $1,000 each to the cause.
"Humble Bundle organizes awesome, pay-what-you-want sales for digital stuff," states Humble Bundle Inc. "So far, we've let people name their price and support charity to get groundbreaking video games, music, and eBooks. We've helped bring games to Mac, Linux, and Android when previously unavailable and always put an emphasis on supporting developers and charities through our promotions. Due to the generous contributions of bundle buyers, we have already raised over $9 million for charity."
Originally the THQ package offered Red Faction Armageddon, Darksiders, Metro 2033, Company of Heroes, Company of Heroes: Opposing Fronts, and Company of Heroes: Tales of Valor. Customers could set their own price and determine how that money would be distributed between the three parties. But by paying over the average purchase amount, gamers also received Saints Row the Third.
Shortly after that, THQ sweetened the pot by throwing in Titan Quest. As before, PC gamers could set their own price, but in order to receive both Saints Row the Third and Titan Quest, they were required donate over the average purchase price. Those who already bought the Humble THQ Bundle received Titan Quest at no extra charge (if they previously paid the average price or more).
Just recently THQ upped the stakes and threw in another two items to get bundles moving: Warhammer 40,000 Dawn of War and the Path to War DLC for Red Faction Armageddon. As before, these items were only available when paying more than the average purchase price. Previous customers received these titles at no additional cost as well.
Once customers purchased the Humble THQ Bundle, they received game keys that unlock digital version on Valve's Steam platform – no physical copies were involved. They also received soundtracks for select games in both MP3 and FLAC format. That said, those who merely paid the average purchase price walked away with an incredibly huge deal.
So what's next for Humble Bundle? The company isn't saying, but instead offers means to sign up for the Humble Bundle newsletter. As previously stated, this was the first non-indy bundle offering. The previous bundle, the Humble Bundle for Android 4, featured Avadon: Black Fortress, Canabalt, Cogs, Swords & Soldiers HD, and Zen Bound 2.