Sign in with
Sign up | Sign in

Microsoft Updates Its 25-year-old Logo

By - Source: Microsoft | B 59 comments

Microsoft is updating its corporate look in time for a big year of product launches.

Microsoft is hoping to reinvent the desktop experience with Windows 8 and its Modern UI. The OS represents a massive change in the traditional desktop user interface, and it looks like Redmond is looking to give itself a little makeover, too. Microsoft today unveiled a brand new corporate logo. This is the first major Microsoft logo change in the company's history.

 

Speaking via the Official Microsoft Blog, Microsoft's Jeffrey Meisner said that the change comes in anticipation of one of 'the most significant waves of product launches in Microsoft's history.'

"It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products," he wrote, later adding, "This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."

Over the next year, Microsoft will launch Windows 8, Windows Phone 8, its brand new Surface tablets, the next version of Office, and updates to Xbox Live. There's also rumored about an Xbox 720 announcement at E3 in June 2013. For those interested, the logotype uses the the Segoe font, the same font used across Microsoft products and marketing communications, and the colored squares are supposed to represent Microsoft's diverse portfolio of products.

Microsoft Logo

Follow @JaneMcEntegart on Twitter.                     

Contact Us for News Tips, Corrections and Feedback

Discuss
Ask a Category Expert

Create a new thread in the News comments forum about this subject

Example: Notebook, Android, SSD hard drive

This thread is closed for comments
Top Comments
  • 24 Hide
    kcorp2003 , August 23, 2012 11:20 PM
    :bounce:  yay

    i'll just throw this out there because its funny.

    http://img.labnol.org/di/googlechrome.jpg
  • 22 Hide
    jhansonxi , August 23, 2012 11:09 PM
    Kind of like a warning label - "Caution: This PC has Metro Inside"
  • 14 Hide
    sliem , August 23, 2012 11:17 PM
    What the hell is that. I like the old one better.
Other Comments
    Display all 59 comments.
  • 11 Hide
    zulutech , August 23, 2012 11:04 PM
    Does this mean that microsoft is going square?
  • 12 Hide
    dauntekong , August 23, 2012 11:06 PM
    Going back to Square 1...
  • 3 Hide
    A Bad Day , August 23, 2012 11:07 PM
    How much money did Microsoft spent on designing their new logo? Some companies spent a large sum, only to get terrible results.

    Such as Enron, the name cost the predecessor InterNorth company around $100k (either in 1960's or 2010's money), but neither InterNorth or the design company realized Enron was also a Greek term for the digestive system or intestine.

    The correction attempts nailed Enron another few millions after the market and competitors reacted accordingly.
  • 7 Hide
    beayn , August 23, 2012 11:09 PM
    Ugh... it's even worse than when they flattened the IE logo. This logo looks like something from 1983. I want contours, transparencies, gradients, and shadows, not... blocks.

    The same goes for Metro.
  • 22 Hide
    jhansonxi , August 23, 2012 11:09 PM
    Kind of like a warning label - "Caution: This PC has Metro Inside"
  • 14 Hide
    hotroderx , August 23, 2012 11:11 PM
    I pefered the old logo somethings just dont need to change.
  • 14 Hide
    sliem , August 23, 2012 11:17 PM
    What the hell is that. I like the old one better.
  • 24 Hide
    kcorp2003 , August 23, 2012 11:20 PM
    :bounce:  yay

    i'll just throw this out there because its funny.

    http://img.labnol.org/di/googlechrome.jpg
  • 4 Hide
    spartanmk2 , August 23, 2012 11:22 PM
    Reminds me of the old Simon handheld game.
  • 1 Hide
    edogawa , August 23, 2012 11:42 PM
    They should just make it look like metro tiles instead of squares. (Troll Face)

    Seriously though, I think it looks clean and simple, but I think the old one was better.
  • 8 Hide
    applegetsmelaid , August 23, 2012 11:43 PM
    So emotionless. Less appealing than the original. But hey! It made it through a rigorous approval process from Microsoft's decision makers, right?
  • 2 Hide
    sonofliberty08 , August 23, 2012 11:49 PM
    nowadays everythings seems to be going simple and idiot prove (iCraps, fb, farm ville, angry bird, MS logo, and many old time favorite pc games)...... 2012 the end of intelligent human beings
  • 3 Hide
    master_chen , August 23, 2012 11:53 PM
    spartanmk2Reminds me of the old Simon handheld game.

    WHAT A HORRIBLE NIGHT TO HAVE A CURSE.
  • -7 Hide
    livebriand , August 23, 2012 11:53 PM
    This is one of the only metro-styled logos I've seen lately that I actually like. This is nice and plain, yet colorful. The Windows one is just UGLY though...
  • 6 Hide
    master_chen , August 23, 2012 11:57 PM
    livebriandThe Windows one is just UGLY though...


    http://pics.kz/i3/c3/83/c383c82f23c0a8742debb3f23f0c48f8.png
  • 0 Hide
    eddieroolz , August 24, 2012 12:14 AM
    I think it looks nice, feels very modern.
  • 6 Hide
    faster23rd , August 24, 2012 12:24 AM
    Seeing that logo makes me feel that Microsoft has turned into a company that caters to toddlers. Tsk tsk
  • 4 Hide
    JOSHSKORN , August 24, 2012 12:33 AM
    I take it Microsoft isn't hiring any REAL graphics artists these days.
  • 1 Hide
    snowzsan , August 24, 2012 12:45 AM
    I think it looks fine. I don't really care though given that it doesn't really matter. I love to see comments about how it's ugly though... They're blocks. If you found a square attractive then you had a very awkward childhood. If you meant it's not visually appealing? I could go for that.

    Beyond that, I understand why people are upset about the change, but we'll see how this one pans out. Remember, Vista led to 7. 7 is great. Maybe 8 will lead to something a lot better!

    We'll see, folks. We'll see...
  • 5 Hide
    thecolorblue , August 24, 2012 12:49 AM
    jhansonxiKind of like a warning label - "Caution: This PC has Metro Inside"

    lol
Display more comments