Microsoft Reveals Next Six Retail Store Locations for 2013
By - Source: Geekwire
|
15 comments
Six stores scheduled to open in 2013.
Microsoft has detailed its retail store expansion plans for 2013, with the firm announcing it'll open a total of six stores.
The stores will be situated in the following locations:
- The Shops at La Cantera, San Antonio, Texas
- Dadeland Mall, Miami, Fla.
- Beachwood Place, Beachwood, Ohio
- Westfield San Francisco Centre, San Francisco
- City Creek Center, Salt Lake City
- St. Louis Galleria, St. Louis.
During 2012, the software giant opened 51 stores, but it included a number of "pop-up" stores across the U.S. during the holiday season in an effort to promote Windows 8 and its Surface tablet.
The six new stores will see the company boasting 37 full retail locations in the U.S. and Canada. The firm is also reportedly looking to expand its retail presence into Europe.
Comparatively, Apple has 250 retail stores in the U.S. and 140 internationally as of September. Average revenue per store was $51.5 million during the fiscal year 2012, a increase of 19 percent from a year ago.
Contact Us for News Tips, Corrections and Feedback
Discuss
Ask a Category Expert

Because companies like money, i would be suprised if they decided not to open up as many stores as possible.
There's two MS stores in my state, but i have no incentive to go to either of them, same with the Apple stores, unless i really want to demo new hardware but none of there hardware devices have been exciting enough for me to go all the way out there just to try it.
I've been to the Apple Store and always had a good experience with products that I generally like (not including the weak iPhone 5). I'm certain, based on past experience, that I'll shop there again. Now Microsoft... We have one of their pop-up stores in my local mall...Montgomery Mall (Bethesda, MD). When I saw it I said...hmmm... I wonder if there is enough demand for their products to justify these stores. I'm not a fan of Windows phone and Surface but are they competing well against Apple? I think of MS' hardware (phones and tablets) offerings as niche products. I wonder if all these stores will mean broad success for them.
They can let people try different software made by Micro$oft like Windows 8, they can let people try Xbox 360s and Kinect, give guides or tutorials to people new to their products and they can also sell accessories from different companies like Apple does in Apple stores and they can sell laptops, ultrabooks and maybe desktops already configured for the user.
They are building in an area of san francisco, called Market Street, that is similar in attraction of tourist to New York's Time Square.
Microsoft Surface tablets are only purchasable online and in Bestbuy and maybe another retail store. I think they are trying to spread their horizon and make it more readily available for customers.