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Microsoft Reveals Next Six Retail Store Locations for 2013

By - Source: Geekwire | B 15 comments

Six stores scheduled to open in 2013.

Microsoft has detailed its retail store expansion plans for 2013, with the firm announcing it'll open a total of six stores.

The stores will be situated in the following locations:

  • The Shops at La Cantera, San Antonio, Texas
  • Dadeland Mall, Miami, Fla.
  • Beachwood Place, Beachwood, Ohio
  • Westfield San Francisco Centre, San Francisco
  • City Creek Center, Salt Lake City
  • St. Louis Galleria, St. Louis.

During 2012, the software giant opened 51 stores, but it included a number of "pop-up" stores across the U.S. during the holiday season in an effort to promote Windows 8 and its Surface tablet.

The six new stores will see the company boasting 37 full retail locations in the U.S. and Canada. The firm is also reportedly looking to expand its retail presence into Europe.

Comparatively, Apple has 250 retail stores in the U.S. and 140 internationally as of September. Average revenue per store was $51.5 million during the fiscal year 2012, a increase of 19 percent from a year ago.

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  • 0 Hide
    Onihikage , December 27, 2012 8:13 PM
    Still no MS store in my state...but then, I don't think there's an Apple store either, so I shouldn't expect one.
  • -3 Hide
    abbadon_34 , December 27, 2012 8:29 PM
    the pictures has a wall of tv's, or monitors I assume, but who's? What are they selling besides their own Surface tablet? They don't do hardware.
  • 0 Hide
    bak0n , December 27, 2012 8:34 PM
    Wow. I'm sure it'll be a big hit in Sanfaglesblow.
  • 2 Hide
    infernocy , December 27, 2012 8:38 PM
    why does microsoft need stores ? isnt famous enough ?
  • 5 Hide
    xaephod , December 27, 2012 8:48 PM
    I want to see the employees from the MS store dance over to the Apple store like it was the West Side Story and call out the Apple employees to a Broadway dance/fight. Music provided by The Chemical Brothers.
  • 0 Hide
    CDdude55 , December 27, 2012 8:48 PM
    infernocywhy does microsoft need stores ? isnt famous enough ?

    Because companies like money, i would be suprised if they decided not to open up as many stores as possible.

    There's two MS stores in my state, but i have no incentive to go to either of them, same with the Apple stores, unless i really want to demo new hardware but none of there hardware devices have been exciting enough for me to go all the way out there just to try it.
  • 2 Hide
    rwpritchett , December 27, 2012 9:00 PM
    Looks like we're getting one of the new stores. But honestly, I'd rather have Micro Center come here than a Microsoft store.
  • -2 Hide
    halcyon , December 27, 2012 9:30 PM
    Disclaimer: I'm not anti-Microsoft or anti-Apple.
    I've been to the Apple Store and always had a good experience with products that I generally like (not including the weak iPhone 5). I'm certain, based on past experience, that I'll shop there again. Now Microsoft... We have one of their pop-up stores in my local mall...Montgomery Mall (Bethesda, MD). When I saw it I said...hmmm... I wonder if there is enough demand for their products to justify these stores. I'm not a fan of Windows phone and Surface but are they competing well against Apple? I think of MS' hardware (phones and tablets) offerings as niche products. I wonder if all these stores will mean broad success for them.
  • 0 Hide
    lancero , December 27, 2012 9:44 PM
    I wonder how many CAL seats or SQL Server licenses worth of profit they will eat into with their continued delusions of retail. Maybe there are some leftover crates of brown or olive green Zunes they can stack up at the front.
  • -1 Hide
    memadmax , December 27, 2012 10:01 PM
    Why would anyone build anything in San Fransico?????
  • 1 Hide
    jay_nar2012 , December 27, 2012 10:42 PM
    abbadon_34the pictures has a wall of tv's, or monitors I assume, but who's? What are they selling besides their own Surface tablet? They don't do hardware.

    They can let people try different software made by Micro$oft like Windows 8, they can let people try Xbox 360s and Kinect, give guides or tutorials to people new to their products and they can also sell accessories from different companies like Apple does in Apple stores and they can sell laptops, ultrabooks and maybe desktops already configured for the user.
  • 1 Hide
    jupiter optimus maximus , December 28, 2012 12:49 AM
    memadmaxWhy would anyone build anything in San Fransico?????

    They are building in an area of san francisco, called Market Street, that is similar in attraction of tourist to New York's Time Square.
  • 0 Hide
    Anonymous , December 28, 2012 12:56 AM
    Microsoft will be less then 4 miles from Microcenter in Ohio. I like this!
  • 0 Hide
    wintermint , December 28, 2012 1:48 AM
    infernocywhy does microsoft need stores ? isnt famous enough ?

    Microsoft Surface tablets are only purchasable online and in Bestbuy and maybe another retail store. I think they are trying to spread their horizon and make it more readily available for customers.
  • 0 Hide
    lghost , December 30, 2012 12:26 PM
    The Galleria will have the Apple Store & Microsoft in the same mall and Micro Center is right down the street from the mall.. Pretty good, I'll stick to Micro Center though