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Radeon Forces Nvidia GTX2XX Price Cuts
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Mountain House (CA) - It appears that AMD’s ATI Radeon 4800 GPU has turned out to be a much better chip than initially expected and AMD’s aggressive pricing puts enough pressure on Nvidia to prompt the company to react. If you are planning on purchasing a GTX 260 or 280 card, you may want to delay until next Monday. Price cuts are on the way.
Over the past several days we have spent some time with several Nvidia’s partners in the Silicon Valley and in Taiwan, which made it obvious that there are tensions between GPU manufacturers and add-in board companies. A raging price has put five companies on the verge of bankruptcy. We cannot disclose who almost kicked the bucket, but we were told that three vendors are still walking on very thin ice.
With the debut of GeForce GTX 200 series, Nvidia made some adjustments protecting its partners with greater margins, but the ATI Radeon 4800 series is changing that scenario again. AMD has received praise from the press for its ATI Radeon 4800 series, causing Nvidia partners to demand price adjustments. We were told that Nvidia finally stepped down from its pedestal and agreed to offer limited price protection for some products as well as price cuts.
We contacted Nvidia to get more details on this information and were provided with the following statement by Bryan Del Rizzo and Ken Brown, spokespeople for Nvidia:
"We’re working with our partners on adjusting the prices for the GTX 280 and 260. The changes are being implemented over the next few days and will take effect sometime next week. Please obtain final retail pricing from the partners, because they set them for their products."
The third sentence has to be taken with a grain of salt, as most partners complained to us about Nvidia’s Unilateral Minimum Advertised Price Policy, short UMAP, and the way it affects them. For the consumer, however, we have yet another example how well competition works. The race between the Radeon 4800 series and GTX 200 will ultimately drag prices down.
According to our sources, Nvidia cut the price of the GTX 280 by $90 and $30 for the GTX 260. Of course, that is a price cut Nvidia is handing down to its partners and does not reflect retail prices.
GeForce GTX 260 cards currently sell for $379.99 on Newegg ($399.99 minus $20 instant rebate on XFX, BFG and PNY cards), while GTX 280 cards sell for $619.99 ($649.99 minus $30 for the XFX board).
After Nvidia’s adjustment, we should see Monday prices going down to $359.99 for GTX 260 cards and to $559.99 for GTX 280 cards. Please note that we are not including the possibility for additional rebates that may be offered.
It appears that we might end up with permanent price brackets at $199, $299, $399 and $499. This would greatly simplify the search for the best possible graphics card at a certain point. Also, this opens the battlefield between single and multi-GPU setups: Could two boards for $199 provide more value than a single $399 or $499 card?
We are sure to find out soon.
Source : Tom's Hardware US
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But there are still not Dx10.1
Funny how they are still at least $50 too high for 260 cards that get beat up by the cheaper 4870...lawl
These are guite huge drops, considering the size of g200 chip. I don't expect much more drops until 55nm versions comes out.
yaaawwwnn another ham-fisted desperate attempt from Nvidia.... it would be hilarious if the $499 4870X2 beats the cut priced $550 GTX280
yawn indeed. Nvidia is not going to get my money on this one, $300 HD 4870 ftw!
Thank you green team for keeping pricing relatively competative, hopefully this results in a slight ATI price drop.
My question is how much can Nvidia really afford to cut the price on their GTX 200 series. The things must be expensive as heck to make with their huge die size and 512-bit bus...
ATi FTW
Thou shall not be ANY graphic priced over $250
@mf_fm: Except the 4870 X2 which probably will be, but for obvious reasons.
Well the question is when will we see the next branch of games.Games these days take years and years to develope wich means that things might slow down soon. If I had known that 5 months later the 8800gt would cost $170. I would have bought an Sli motherboard dam!! to bad P35 mobos ruled back then .Ill wait till the 790i drops or ECS makes one
Who cares?
When was the last time we saw a top of the line card for $300??????
It needs to be cheaper, but it can't be.
lol im sure ati has enough room to drop the 4850's to 150 and the 4870 to $250. nvidia lost this one
Yea they lost the battle of mediocrity. gg ATI. I dont understand the excitement unless your happy you can get the Nvidia cards cheaper. That excites me because I thought it would be a while longer before I could afford the 2XX series.
Those 4800 series do look red hot compared to the older architecture but I guess the idea was to catch up with the 8800's and appeal to the thinner wallets.
Why would you waste your money on a GTX 200 card (putting your obvious fanboyism aside)?
GTX 260 is beaten by a much cheaper HD 4870, and GTX 280 performance can easily be exceeded with two of them.
Nvidia does not have the upper hand this round, bud. Live with it.
two equal cardS will always beat one card until all lanes are filled, which is i.deaL. Once lanes are filled by one card, then its question of which can do best with that. All lanes means 32 at this time or 2-16X. However, NO 32X slot exists at this point, so it will be some time before anyone can compare. We know 4 isn't better than 3, 3 barely better than 2, 2 50% better than 1. yet take guts of 2 equal cards on one card & it would be better yet. However, with NO Super slot to move to, how fast can one 16X card & SLOT go? if slot at TOP, will second do any good. if NOT ,then lot of sli/CrossfireX hybrid is being Intel scam entire time. yet world has moved up(3d numbers) by factor of 8X in
HYSICIAN THOMAS STEWART VON DRASHEK M.D.
meantime,2005-. So Go Figure. It could be BIG NO brainer, with companies refusing to 32X.
Signed
yes ATI back in the game it took them long enough. and ATI's cards are DX10.1 and its finally taken long enough for ATI to have one of the most decent cards since th 9600-9800 era. i like these price cuts too cause that means these cards are gettin cheaper but im stickin with ATI. I think the dual chips on one card works better since it has a an inigrated bridge for the two instead of the crossfire bridge for two seperate cards but who cares GG ATI!!
If the 280 could go a little bit lower (like ~$510), then I'd be willing to at least consider it. Otherwise it looks like ATI wins the price war. I'm still going to hold off on a new card until the 9900s/4870x2 are out though. My G80 8800GTS is still holding out fine, so I can afford to wait and see how things go after the initial surge.
As selfish as it sounds to say it, the more both companies have to drop their prices, the better it gets for me.
Nvidia isn't using 55nm yet? LOL!
Nvidia isn't using 55nm yet? LOL!
AMD isnt using 45nm yet? LOL!
Nvidia isn't using 55nm yet? LOL!
They've been one gen behind for years dude.
They've been one gen behind for years dude.
Evidently not in performance. I know this is a ceremonial day for ATI fans and it should be. They put out two good cards but please. ATI has been absent from anything significant in a good while. I am as glad they put something out there marketable as any of you but for different reasons. Competition drives prices down. Outside of that, they are a glorified S3 platform as far as I am concerned.
Evidently not in performance.
I was referring only to the process node. ATI have often been one step ahead. Unfortunately it didn't help them much performance wise, or power consumption wise (2900XT).
Nvidia has crapped their pants. They are already offering the 280 for $460 after rebates on newegg. What happened to $600-650? Just goes to show that they have been ripping off people for the past few generations..
http://www.newegg.com/Product/Prod [...] 6814127360
Hopefully ATI will drop their sweet prices a little to seal the deal.
Holy shit, gtx 260 already at $300. If the rest fall to $300 base, im definitely picking up a 260 ftw edition from evga. I'd rather stick with nvidia and upgrade later with the evga program than switch to ati just because the 4870 is competing with the 260.
http://www.newegg.com/Product/Prod [...] 6814127361
^.. why would you want to get a GTsuX 260 when you can have a much better performing 4870 for the same price?
The 4870 isn't that much faster than the GTX260. It's just alot cheaper (depending on location) and therefore better bang for buck.
The 4870 ISNT a lot cheaper anymore. It's going for $300 just as the 260 is going for. The difference is the fact that i can trust nvidia to keep putting out quality cards, so i can use evga's upgrade program if and when i upgrade next. If you don't believe me on the prices check newegg yourself. I already posted the 260 @300 a few posts above. I have more faith in nvidia pumping quality cards out over ati. This is the first time they've actually been able to compete period in a while now.
Man Nvidias redistributers are going to be pissssed. The lowering of the prices is going to kill their profit margins.
Who said 4870 is cheaper...i typed "same price" ainnit?
As for whether its faster than GTsuX 260 or not...
1) http://techreport.com/articles.x/14990/12 ... faster
2) http://techreport.com/articles.x/14990/9 ... faster
3) http://techreport.com/articles.x/14990/10 ... faster except at 2560
4) http://techreport.com/articles.x/14990/11 ... faster
5) http://techreport.com/articles.x/14990/13 ... MUCH faster
And 4870 will surely be cheaper than the 260 outside of US.
Nuff said.