A-DATA Technology said today that it now must use what it calls a DNA authentication technology in all of its standard DRAM modules thanks to problematic counterfeiting and fraud, a "serious and growing problem" in the DRAM industry, according to the company. A-DATA said that the authentication technology--while not using real DNA--will embed an invisible sequence of a unique DNA into the product label, not the actual DRAM module.
"As a leading manufacturer of DRAM module in the industry, A-DATA is committed to offer the highest quality of DRAM module and solution to the consumers," said Gibson Chen, Vice President and Head of Product Management Division. "Thus, we adopted the DNA authentication technology to protect our intellectual property and our consumers’ interests."
So what does DNA authentication mean to the consumer? This guarantees a true A-DATA product, and not a fake DRAM module stamped with A-DATA's logo. To verify the chip's authenticity, consumers and retailers can simply use a black light pen that will light up the DNA's fluorescent coding. The label itself also utilizes "special designed significant cuts" that keeps counterfeiters from removing it easily.
While this implementation of authentication is interesting, it will only be a matter of time before counterfeiters figure out a way around the new system.