AMD & Adobe Collaborate: Next Version of Premiere Pro Supports Hardware-Acceleration on AMD Graphics

AMD has announced that it is collaborating with Adobe in order to make the next version of Premiere Pro support hardware-acceleration on AMD GPUs. Not only will this increase performance tremendously on FirePro workstation class graphics cards, but it also result in performance increases on consumer graphics cards, including Radeon graphics cards and AMD's A-Series APUs.

“AMD and Adobe are dedicated to delivering professional and consumer level solutions that support open standards and provide artists everywhere with the ability to create at the speed of thought. Through AMD’s strong relationship with Adobe, video editors no longer have to wait for the rendering of edits, effects, and composites - most everything can now be achieved at high-quality in real-time.” said Neal Robison, AMD's Senior Director & Software Alliances.

“Our customers require powerful systems that enable them to work quickly and efficiently. While we already support OpenCL on the Mac, today’s announcement gives creative professionals the opportunity to tap into the massive compute resources of AMD APUs and GPUs on Windows-based PCs, broadening the type of accelerated experience they can have with our upcoming software.” said Adobe's director of strategic relations, Simon Williams.

The performance increases are said to be so dramatic that with the proper hardware it should be possible to render DV, HD and even 4K Ultra HD fast enough for it to be done on the fly, real time. This is accomplished using OpenCL.

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utroz 5 years ago

Sounds about right. Good for AMD.. OpenCL is supported by all the major players and that is why Adobe is using it. Screw all that proprietary gpu crap (cuda) and use something that can go from an AMD gpu to a Nvida gpu to even a lowly Intel built on gpu (Ivy bridge class or better with new drivers)....
spentshells 5 years ago

Awesome! APU excelleration!
COLGeek 5 years ago

Well overdue and gladly welcomed.

Other Comments

spentshells 5 years ago

Awesome! APU excelleration!
de5_Roy 5 years ago

about time.
hope to see a comparative review on radeons, geforces, firepros and quadros handling hardware acceleration.
CarolKarine 5 years ago

I like this.
utroz 5 years ago

Sounds about right. Good for AMD.. OpenCL is supported by all the major players and that is why Adobe is using it. Screw all that proprietary gpu crap (cuda) and use something that can go from an AMD gpu to a Nvida gpu to even a lowly Intel built on gpu (Ivy bridge class or better with new drivers)....
excella1221 5 years ago

Nice, more success for AMD!
COLGeek 5 years ago

Well overdue and gladly welcomed.
Wisecracker 5 years ago

Too late to the party, Adobe.
DRosencraft 5 years ago

Would expect that it will soon translate over to the professional CPUs and GPUs. Would help with 3D development, particularly in game development, since for the next few years at least the console technology market is going to be controlled by AMD.
ojas 5 years ago

Haha.
No complaints against not starting the graph from 0?
No one saying "anti-competitive"?
No one saying "well, we don't know what cards they've compared to, which drivers, we want independent benchmarks"...

I get that AMD's the underdog...but at least be fair! :P

Anyway, i wonder if this will be AMD-exclusive? Or will it work with everyone?
blazorthon 5 years ago

ojasHaha.No complaints against not starting the graph from 0?No one saying "anti-competitive"?No one saying "well, we don't know what cards they've compared to, which drivers, we want independent benchmarks"...I get that AMD's the underdog...but at least be fair! Anyway, i wonder if this will be AMD-exclusive? Or will it work with everyone?

Unlike with CUDA, both AMD and Nvidia have an equal shot at great performance with OpenCL and Direct compute, so it's the opposite of being anti-competitive IMO.

I've never complained about some graphs here not starting at 0.

Your third point is a good one, but it should be already known IMO. Never listen strait to the companies' numbers when they're this vague.
computerfarmer 5 years ago

Corel has been working with AMD for a while, it is good to see others joining in.
kartu 5 years ago

ojas..I get that AMD's the underdog...but at least be fair! Anyway, i wonder if this will be AMD-exclusive? Or will it work with everyone?

Yeah, embracing open standards accessible to all players is so anti-competitive, shame on you for not creating nVidia's CUDA like propriatary crap, AMD, shame on you!
kenyee 5 years ago

Adobe has added some AMD support to their Mercury engine already (I forget where I read that but it's on Adobe's site). It's just that nVidia CUDA is better supported because it was there first.

Here's hoping Adobe switched to OpenCL.
And even GIMP has started adding OpenCL support.
iam2thecrowe 5 years ago

seems like AMD is finally getting their sh!t together. They have always had good hardware, they are now finally able to put it to good use.
ojas 5 years ago

Reply didn't post, so there may be a double.

But yeah, folks calm down, i wasn't entirely serious! Expected the backlash, though.
But yeah when it's Intel or Nvidia related there are lots of comments like that, which is what i was poking fun at.

I know OpenCL is open (duh), but i was simply wondering whether this deal b/w AMD and Adobe is like the AMD-Corel tie-up for WinZip (initially restricted). That's all. The rest wasn't serious.

Blzorthon: Never even mentioned you man!

And anyway, whether or not the graph/chart starts from 0 or not is inconsequential, it's a kink, it doesn't mean much. You're supposed to look at the numbers at the side as well, not just the graphic. Again, it's usually Nvidia not starting graphs from 0, and people keep going on about it even though it's stupid.

And does anyone remember the comments on FCAT? "Oh noes nvidia made tool definitely skewing results!"...

Intel increases performance 10% every year, they're flamed for it, Vishera just about out-performs Deneb and it's like "Woooooo! Go GO GO".

So yeah. Wasn't serious, but i have noticed this over affection for AMD, perhaps ARM too ("Intel cant do shitz, too inefficient!").

Was just calling it out. Not particularly saying anything about AMD, more about the Tom's community, or maybe the tech community in general.

Relax.
de5_Roy 5 years ago

Anonymous said:

Reply didn't post, so there may be a double.

But yeah, folks calm down, i wasn't entirely serious! Expected the backlash, though.

But yeah when it's Intel or Nvidia related there are lots of comments like that, which is what i was poking fun at.

I know OpenCL is open (duh), but i was simply wondering whether this deal b/w AMD and Adobe is like the AMD-Corel tie-up for WinZip (initially restricted). That's all. The rest wasn't serious.

Blzorthon: Never even mentioned you man!

And anyway, whether or not the graph/chart starts from 0 or not is inconsequential, it's a kink, it doesn't mean much. You're supposed to look at the numbers at the side as well, not just the graphic. Again, it's usually Nvidia not starting graphs from 0, and people keep going on about it even though it's stupid.

And does anyone remember the comments on FCAT? "Oh noes nvidia made tool definitely skewing results!"...

Intel increases performance 10% every year, they're flamed for it, Vishera just about out-performs Deneb and it's like "Woooooo! Go GO GO".

So yeah. Wasn't serious, but i have noticed this over affection for AMD, perhaps ARM too ("Intel cant do shitz, too inefficient!").

Was just calling it out. Not particularly saying anything about AMD, more about the Tom's community, or maybe the tech community in general.

Relax.

how dare you poke the fragile ego of c.a.l.f.
don't you know they break at the slightest flow of air... or vacuum..
you sir, should be ashamed of provoking people who put their entire self-worth into disposable tech products and worthless brand loyalty.
- i wonder if this is the kind of reaction you were looking for... i'm just covering the angles.
ojas 5 years ago

Anyway, i think this article puts it much better:
http://www.anandtech.com/show/6881/opencl-support-coming-to-adobe-premiere-pro-for-windows
Power25 5 years ago

God,i was so frustrated when found out that some of application use CUDA and some of application isn't GPU accelerate for certain software. AMD offer better hardware and value which the only problem is that AMD couldn't 100% fully take advantage of their powerful spec like Radeon HD 7970 for adobe application and Nvidia isn't giving you a very powerful GPU but they able to GPU accelerate but think about it for a second what if Radeon HD 7970 able to enjoy the same benefits as Nvidia GPU? AMD GPU will be much powerful and value for money compare to Nvidia 600 Series which cripple the performance of compute and even price higher than you could possibly imagine. I hope AMD able to get their hardware and software work together flawlessly and deliver a unprecedented performance in GPU Accelerate Software ASAP.
ojas 5 years ago

de5_Royhow dare you poke the fragile ego of c.a.l.f. don't you know they break at the slightest flow of air... or vacuum..you sir, should be ashamed of provoking people who put their entire self-worth into disposable tech products and worthless brand loyalty.- i wonder if this is the kind of reaction you were looking for... i'm just covering the angles.

hehe...could work, yes!
madjimms 5 years ago

I think someone deserves a stock price increase.

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