Blu-ray Growing, but 58% Still Confused

For our shiny 1080P HDTVs, there’s nothing better for them than a Blu-ray Disc movie (or HD DVD, if you’re feeling nostalgic). And it appears more people are getting onboard the high-definition movie train.

According to the latest NPD data collected from point-of-sale tracking data, first quarter sales of stand-alone Blu-ray players in the U.S. grew to more than 400,000 units, an increase of 72 percent over the same quarter last year.

The dollar sales for the period only increased by 14 percent, however, reflecting the large difference in hardware price from 2008 to 2009. The average selling price for a stand-alone BD player (meaning no PC drives or PS3s) fell nearly 34 percent – from $393 dollars in Q1 2008 to $261 in Q1 2009.

Of consumers surveyed by NPD, 6 percent of respondents said they were “extremely or very likely” to buy a Blu-ray player in the next six months. On the other hand, 58 percent of respondents said that they were “not very familiar” with the Blu-ray format.

NPD also revealed that when consumers were queried about the reasons for not upgrading to Blu-ray, responses included that the current DVD player is “good enough,” or that the hardware and software was too expensive.

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  • erun
    @ scook9

    Sure, Blu Ray is much better for visual quality. However, some people don't mind the difference in quality and can enjoy a normal DVD as well. I don't necessarily watch a movie or TV for the visual quality, but more for the stories told, so despite being tech-savy and liking the higher resolution, I don't feel the need to shell out money for Blu-Ray.

    My point is that some people really mean it when they say DVD is good enough for them.
  • Other Comments
  • toxxel
    Would believe the price would deters people people from getting to know the difference between the two.
  • scook9
    Thats because they havent seen blu ray on a HD tv yet. It is definately better. Even 720p is better. I have a blu ray drive in both my laptop (for traveling) and my HTPC, it is the way to go. And movies can be bought for as low as $15 now (depending on the title). And for the people who think that an upscaling dvd player is enough, you are idiots. The only advantage upscaling offers is that the LCD panel can now run at its native resolution as supposed to scaling down to the 640x480 (or less) resolution that DVDs come with. The color depth and sound are still much worse than HD (Blu Ray and even HD DVD if you can find them). I have watched "upscaled" DVD's on a very high end sony 52" LCD HDTV and in the dark areas of the screen there was very bad and obvious digital noise where the panel had to aproximate for a lack of color data for those pixels.

    Bottom line, Blu Ray is much better, if you dont think so, go to your local bestbuy and look at their demos. If you are really just too cheap, say that, don't try to act all high and mighty and say that Blu Ray is just overpriced DVDs.

    ALthough I do agree that paying for software to watch a movie from a disc that you paid for on a player that you paid for is bullshit. Thank god you can download any version of CyberDVD for free these days.
  • erun
    @ scook9

    Sure, Blu Ray is much better for visual quality. However, some people don't mind the difference in quality and can enjoy a normal DVD as well. I don't necessarily watch a movie or TV for the visual quality, but more for the stories told, so despite being tech-savy and liking the higher resolution, I don't feel the need to shell out money for Blu-Ray.

    My point is that some people really mean it when they say DVD is good enough for them.