Bing Beats Yahoo! to Be #2 U.S. Search Engine

By Jane McEntegart
published

Microsoft's revamped search engine has been a real success. Showing consistent growth since it launched in June of last year, Bing has been slowly gaining on rival Yahoo!. Now, the Microsoft search engine was overtaken Yahoo! in the U.S. search market.

Nielsen reports that last month, Bing overtook Yahoo! for the first time, with a search market share of 13.9 percent to Yahoo!'s 13.1 percent. Though it's definitely a win for Microsoft, we don’t imagine Yahoo! will be too upset. CEO Carol Bartz has said in the past that Yahoo! is not a search company and more recently, the company signed a deal with Microsoft that involves Microsoft technology powering Yahoo! search. Reuters reports that if you combine Bing-powered search, Microsoft accounts for 26 percent of the search market.

Google continues to lead with 65 percent of the U.S. search market.

Jane McEntegart
46 Comments Comment from the forums
  • DJ-of-E
    I, for one, welcome competition.
    Reply
  • jimmysmitty
    I am not suprised. Bing isn't that bad. Its a lot like Google and simple/fast. I actually like the Bing image search a bit better than Googles.

    But most people are used to Google so it would be tough for Bing to beat Google. If anything it will suck away some Googlers.
    Reply
  • LORD_ORION
    I don't understand... there are people who do not use google?
    Reply
  • Onus
    I cannot help but think that amidst Google, Microsoft, and whoever else is nibbling at them, Yahoo is slowly fading into irrelevance.
    Reply
  • DjEaZy
    DJ-of-EI, for one, welcome competition.... yeah... now two compete for more of your private information...
    Reply
  • jednx01
    Meanwhile, Google still dominates the search engine market.... haha
    Reply
  • cronik93
    Google is better anyway.

    Reply
  • ricardok
    I won't stop using Google so soon. Bing doesn't offer the results quality of Google yet.
    Reply
  • tsnorquist
    Hang on, for some reason I remember reading that Bing was powering Yahoo? Am I losing my mind already =(
    Reply
  • cronik93
    We got some Bing users that like to rate comments low. Sorry you fall for Microsofts advertisements.

    I sure hope this doesn't end up like IBM and NetScape.
    Reply