A fairly decent number of people claim to have happily switched from Google to Bing. In what we can only assume is an effort to prove to the more steadfast Googlers how easy it is to go to the
dork dark side, Microsoft sponsored an "independent" study that saw fifteen Google users use only Bing for seven days straight. The result, a lot of people like Bing!
I thought Microsoft was doing pretty well up until now. The company was slowly gaining search market share and showing nice month over month growth (aside from the slight dip in September). Then the video contest happened. Microsoft ran a content to try and find the Bing jingle and while the winner was incredibly annoying, it was still kind of fun. Then this study happened. I'll admit that when someone says 'Microsoft study' I automatically think of the Mojave experiment the company did a few months back. Microsoft gave a bunch of people who, for some reason or another, had never used Vista before and shocker, they all loved it. Even the ones who had heard Vista was the root of all evil. So perhaps I'm a little jaded when it comes to over-enthusiastic results from a Microsoft-run study. This study shows that ten out of the fifteen Googlers in this study have apparently seen the error of their ways and are ready to change to Bing full time.
Microsoft has posted the results of the survey in a series of shorts. These are embedded below. Do you think the results of the survey are reliable? While fifteen is quite a small sample size, the fact that Microsoft convinced almost 70 percent (rounding up, here) of the group is quite impressive. If it's true, go Microsoft! Check out the videos and leave your thoughts on the study in the comments below.
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