Sega: Big Money in PC Gaming

Despite Sega's roots, the former console maker is currently defending PC gaming, claiming that there's big money to be made in that particular arena.

Although the physical retail sales of PC games continue to slide in 2010, Sega’s UK MD John Clark told MCVUK that those particular sales numbers aren't indicative of the actual PC gaming market. Indeed, the company is enjoying its fair share of revenue on the digital front.

"The PC market is third in terms of its year-on-year performance with a decline of 26 per cent, but this doesn’t really reflect the full picture," Clark said in an interview. "The PC digital download business is now a viable sector but somewhat invisible as it’s not yet covered by (UK's) Chart-Track. The PC market overall is actually performing much better than is currently reported, and remains a vital and strong sector to be involved in."

Surprisingly, Sega is becoming a dominant factor in the PC gaming market, taking its 12.8-percent share in corporate 2009 thanks to the three-pronged attack of Aliens vs. Predator, Napoleon: Total War, and the continued sales of Football Manager 2010. As Clark pointed out, all three games have different styles of gameplay yanked from three different genres: FPS, strategy, and sim.

"They can all drive a strong, community fan base with the ability to consistently deliver endless hours of gameplay," he said. "For 2009, Sega was ranked the second biggest PC publisher in the market. In 2010 year-to-date, we are once again ranked second. Long may it continue."

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  • speedemon
    Sega defends PC... Awesome.. and once(if) the digital sales figures from direct2drive and Steam get released im pretty sure it will shock many. I purchase allot from both Steam and Direct2drive, and haven't been to gamestop or bestbuy in a very long time.
    What i really want to know is how Badcompany 2 PC version did vs consoles
  • pcxt21
    Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...
  • eklipz330
    well sega has opened their eyes, keep the intrusive DRM in check, and make a good game, and i'll give you my money
  • Other Comments
  • speedemon
    Sega defends PC... Awesome.. and once(if) the digital sales figures from direct2drive and Steam get released im pretty sure it will shock many. I purchase allot from both Steam and Direct2drive, and haven't been to gamestop or bestbuy in a very long time.
    What i really want to know is how Badcompany 2 PC version did vs consoles
  • Aionism
    So then how about PC versions of Bayonetta and Valkyria Chronicles?
  • pcxt21
    Yet another reason to like Sega, glad I bought that Genesis instead of the SNES now...