Seattle-based Amazon launched on Monday the 3D Printed Products store, a new destination where customers have access to more than 200 print-on-demand products including earrings, pendants, rings and more. Many of these can be customized by changing the material, size, styles and so on. Customers can even add image and text imprints.
The new store provides easy-to-use design templates. For instance, customers can create a 3D printed wallet, which costs $36, by clicking on the Personalize Now button on the right side of the product page. Customers can then choose a color, add text at the top, add text at the bottom, and choose the background pattern. "Decal" options include none, Stripes and Bow Tie.
Want to create your own wax seal? That will cost you $42, and only allows two English letters. How about creating your own bobble head? That should be as much fun as creating a Sim, allowing customers to choose the skin color, eyes, mouth, the figure's hair, pants and shoes for $30. Yep, fun stuff.
"The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail - that manufacturing can be more nimble to provide an immersive customer experience," said Petra Schindler-Carter, Director for Amazon Marketplace Sales. "Sellers, in alignment with designers and manufacturers, can offer more dynamic inventory for customers to personalize and truly make their own."
The customizable products cost between $9 and $100, the cheapest of which is a miniature sword. The most expensive is a strange pair of molecule earrings, which customers can modify by changing the color/finishing, the type of molecule, the molecule's orientation and more. The interface allows users to see the changes in real-time, and to rotate the 3D replica in order to analyze each angle.
"The 3D Printed Products store allows us to help sellers, designers and manufacturers reach millions of customers while providing a fun and creative customer experience to personalize a potentially infinite number of products at great prices across many product categories," Schindler-Carter added.