AMD’s Robert Hallock participated in an AMA on Reddit yesterday, and he gave some interesting details on the company’s upcoming products.
As the launch of AMD’s upcoming Polaris- and Zen-based products are still a ways off, Hallock was limited in the amount of information that he could disclose, but he was able to give us an update on the expected release dates for these components. Polaris is expected to launch first, sometime in mid 2016, with Zen following later this year.
With Zen, Hallock pointed out that AMD will be changing its processor release strategy. Starting with the Trinity APUs, AMD has been focused primarily on its APU products. Trinity used the Piledriver architecture, which was an updated form of Bulldozer, and subsequent FX CPUs used Piledriver as well. Since then, AMD has released APUs using several other architectures, including an improved Piledriver architecture (Richland), Steamroller (Kaveri) and Excavator (Carrizo), but it has not pushed a new core in the desktop FX product line.
When Zen comes, however, it will first be released in the FX product line starting sometime in late 2016. APUs using Zen will arrive later. Hallock also commented that all of the CPUs and GPUs coming from AMD in the near future will use GlobalFoundries 14 nm FinFET transistor technology, which in and of itself should help AMD to significantly improve its power consumption and performance and become more competitive against Intel and Nvidia in addition. That is, of course, in addition to whatever architectural enhancements AMD is able to make.
As the year rolls on, we should be seeing more about these upcoming products soon.
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I think the biggest risk ahead for next gen products is the GF 14nm process and not anything that has to do with AMD itself.
That is very true. They at least need to try and get up to Core i5 performance to do that though, otherwise are limited to a fairly small portion of the market and are still going to have problems.
I agree. The sad thing is AMD's best CPU in years has been the X4-860K. Not that that's a bad thing necessarily but if they want to get serious about competing with Intel they need to step up their game in the mid range - high end department. I think just the fact that they're finally ditching AM3 is interesting in and of itself. I'll be due for a CPU upgrade next year and if the 14nm processors are anything worth buying over the Intel equivalent I'll definitely give it a shot.
You really think an APU would be able to compete with an i7-6800K? Think about the target market for APUs and then get back to me.
Their GPU's are pretty good and are competitive, but I really hope that they can contain the marketing department and not over-promise, like they have so many times before. I understand the need to hype a product, but they go too far, and the products, even if good, can't live up to the hype.
I do see Intel commercials every so often on TV. I think I was one yesterday where some dinosaur was chasing some guy with his HP laptop, and then they threw in the 3-second Intel clip at the end.