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Apple Gets 2012 Wireless Turkey Award

Apple is getting another taste of how quickly support can fade and opinions can change directions like a flag in the wind.

Apple, possibly over its own arrogance, slipped pretty badly this year with the release of Apple Maps. The decision has tarnished Apple's reputation to design great products, and has damage the company's perception in public as well as the financial community. The fact that market research firm Ovum announced that it has chosen the company as its 2012 Wireless Turkey Awards winner could be considered the icing on the cake.

From the announcement: "[…] from our shortlist of seven finalists, the overall winner in the 2012 Wireless Turkey Awards was Apple Maps for its ability to get such an important service so incredibly wrong. […] That Apple could get its maps app so wrong means that the Apple Maps fiasco takes this years 'prize'. As Apple and Google bluffed over why Apple had to drop Google Maps from its latest smartphones, Apple’s efforts to go it alone became a major source of embarrassment."

It is unlikely that Apple will care, but this report may be another indication that Apple's distortion field is faltering. Much of Apple's success is based on the loyalty of consumer and industry groups to the company. If Apple was a startup, we would conclude that the company's honeymoon period may be over. However, Apple has gone through a phase of hype twice in its history, and has crumbled once. Apple will need a blockbuster product to win back the confidence from analysts.

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  • chuckydb
    What an insult to turkey.

    Hemmmmm... turkey!!!!!
    Reply
  • reprotected
    Anyone remember when Wolfgang Gruener was the one who was posting the Apple news? Good times...
    Reply
  • keither5150
    judging by the number of iphone owners that want to hold my phone, I would say they may be in a little trouble.
    Advice to apple,
    Make the iphone a 5 inch quad core, 2 gigs of ram. super amoled screen ( your screen is dim ) add micro sd card slot, removable battery. Get rid of aluminum and go with something like carbon fiber before everyone else does. Break down and admit that widgets are awesome for the phone. If you can't come up with new features for ios, copy android's best features and pay them.

    Your minimal improvements that deserve no fanfare need to stop. Get with the times or be left behind.

    I am not an iphone user. I have a note 2.
    Reply
  • eklipz330
    what goes up must come down
    Reply
  • memadmax
    Apple ALWAYS has an arrogance problem, no thanks to Jobs....

    Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...
    Reply
  • wemakeourfuture
    memadmaxApple ALWAYS has an arrogance problem, no thanks to Jobs....Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...
    Depends on your definition of bigger. If it means as a company, market cap, profit, they definitely are bigger than Microsoft and Intel combined. But its most likely not going to be sustained over the long haul, but Intel is having its troubles so in 5 years from now who knows, but I doubt Apple will be bigger than both combined.
    Reply
  • AzureFlash
    memadmaxApple ALWAYS has an arrogance problem, no thanks to Jobs....Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...
    AAPL: 489B$ market cap
    MSFT: 228B$
    INTC: 103B$
    GOOG: 233B$

    They're already bigger than Microsoft, Intel, and half of Google COMBINED. I guess their arrogance didn't cause them too much problems after all.

    I actually think that's what helped them. People want to be on the side being arrogant, not on the side being "looked down" to. I actually prefer android, but branding wise Apple has been stellar. That maps thing won't hurt them at all in the long run.
    Reply
  • nitrium
    Just think, if apple wasn't so stubborn and arrogant, they would be bigger than MS and Intel by now...
    Apple's hubris will kill them eventually, as it has previously. You can just hear Jobs say something like: "What we have with the Mac OS is just soooooooooooo superior to a PC clone running Windows 3.1 that we will never lose market share. We will own the desktop space forever". Right? Wrong.
    Reply
  • fleeb
    keither5150 Advice to apple,Make the iphone a 5 inch quad core, 2 gigs of ram.
    Doing that is admitting that the size of their current models is not really the sweet spot of sizes that they have researched, engineered, and tested well. They have this image they want to maintain. Same reason why they made a 7.85" iPad mini instead of a 7" one so that they can say it is actually more of an 8" one.
    Reply
  • nitrium
    Doing that is admitting that the size of their current models is not really the sweet spot of sizes that they have researched, engineered, and tested well.
    Haven't they admitted this already with the iPhone5? Going from a 3.5" 4:3 screen (which Job's repeatedly claimed to be the "perfect" size) to a 4" 16:9 screen already clearly acknowledges they must now think Steve and Apple's engineers had got it wrong all along (I can say that with certainty, given that the technology to make a bigger screen was available when the iPhone 1 was released).
    Reply