Apple's Chip Purchase from Arizona Might Be Marketing Trick: Report

Apple M1 Max
(Image credit: Apple)

While Apple is expected to buy chips from TSMC's upcoming fab in Arizona in a bid to lower its reliance on manufacturing in Asia in general, it does not look like the company will ever truly rely itself from Taiwanese chipmaking. As such, our colleagues from Bloomberg believe that the alleged decision, which yet has to be officially announced, is more of a marketing gimmick rather than a decision based on necessity.  

But while Apple is yet to confirm the plan to use TSMC's fab in Arizona, which is set to come online in 2024, let us analyze what Apple might need two years from now and what TSMC is going to offer the mighty company in a couple of years. What you have to bear in mind is that we know about Apple's supposed intention to use the fab in Arizona only from a Bloomberg report. We assume that the information is accurate as Bloomberg is very reputable source, but we cannot verify it.

Anton Shilov
Contributing Writer

Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • Rdslw
    Marketing or not, it's important to diversify the channels as we learned because of covid, so if they make even like 10% of their needs in states, that gives you some options when it comes to production. That might make repair parts easier to get, both through official and unofficial channels
    Reply
  • virtuality222
    This aged poorly very quickly:
    https://www.macrumors.com/2022/11/21/tsmc-apple-3nm-chips-arizona-plant/
    Reply
  • atomicWAR
    Apple using marketing tricks, who'd a thought? Oh wait nm everybody. Totally par for Apples tactics.
    Reply
  • virtuality222
    atomicWAR said:
    Apple using marketing tricks, who'd a thought? Oh wait nm everybody. Totally par for Apples tactics.
    Except…. Read above report?
    Reply
  • atomicWAR
    virtuality222 said:
    Except…. Read above report?

    I did but was unsure of your source...then Toms posted 3nn TSMC bit not long after on Arizona so it looks like you source was on it. That said Apple is totally known for their marketing shenagins sooo yeah...I was wrong but not wrong while you appear to be correct
    Reply