DDR3 promotes bragging rights, provokes curiosity

The two major DRAM vendors that are participating in Computex Taipei 2006, Qimonda (the former memory business unit of Infineon Technologies) and Nanya Technology, and A-Data Technology, which was recently again ranked by iSuppli as the number three DRAM-module supplier globally and number one in Asia, are showcasing DDR3 modules at the show. Although DDR3 is still far from being supported by chipsets, it now provides an opportunity for DRAM vendors and memory-module houses to differentiate themselves from the competition, leveraging their membership in an unofficial DDR3 club as a sort of technology advantage.

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