ATI Beats Nvidia in GPU Shipment Battle in Q2

AMD seems to be having good times on the GPU market thanks to ATI's lead in DirectX 11 parts.

According to Mercury Research's latest market share report for Q2 2010, and AMD’s results compared to the same period last year show that it's taken the lead over Nvidia.

- For the first time in four years, AMD has taken control of the discrete graphics market from Nvidia, with 51.1% market share, up 10.4 points from Q2 2009. In that same period, Nvidia lost 10.4 points.- In the lucrative Desktop discrete market, AMD gained 11 points in the year, standing at 44.5% market share. This was a direct loss for Nvidia, who fell 10.9 points in the same period.- In the fast growing mobile discrete market, AMD gained another 2.4 points, now standing at 56.3% market share.

Just tipping over half of the discrete graphics market share doesn't sound like much, considering Nvidia has the other 48.9 percent, but it's a trend that AMD hopes to continue.

In related news, AMD is the exclusive GPU supplier for Apple's latest round of iMac and Mac Pro computers.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • dj1001
    ATi FTW!!!!!!
  • jrharbort
    If ATI continues to fight and win the battle of price/performance, they may very well be on their way back to the top (in my opinion, they already are). They just need to keep their eyes on the GF104.
  • hunter315
    wow, its obvious that the lead they got on nVidia this time around helped quite a bit.
  • gmarsack
    I ♥ ATI
  • swell9
    Face it: ATI has better prices.
  • willgart
    and continue to release top cards before the competition...
  • nvidia better in cs5 and 3d programs
  • halodude23
    guys, what if ati does something bad like steve jobs did with the iphone4, ever thought of that possibility, if they don't do anything reckless then the company will dominate =D, I do love Ati myself, and nvidia used to be faster than ati but still more expensive
  • Poisoner
    Hell yes this is awesome.
  • bison88
    It's a damn shame, the Fermi architecture had potential if it wasn't plagued with delay after delay. It should have been out 6 months ago, at the latest. ATI had a solid 6 months to let their DX11 cards soak into the market, and they held the longest "Fastest GPU" status for a good while. Usually nVidia stripped that within a month or two every time ATI released their new card by throwing out an "Ultra" version.

    Hopefully nVidia pulls a rabbit and makes up for this quickly as AMD/ATI is already in the works set for a 6xxx series by the end of the year or early early next.