Nvidia: GeForce GTX 480 Was Designed to Run Hot
Hot -- the way it's meant to be played.
The Nvidia GeForce GTX 480 is a hot card, both figuratively and literally. It features the latest and greatest from Nvidia, and it also runs quite hot when asked to push pixels. Those looking for lowering their energy consumption from their computers aren't likely to find their greenest solutions in the GTX 480. But according to Nvidia, that's the way it's meant to be played.
Nvidia's Drew Henry earlier this week updated its company blog in response to concerns of the GeForce GTX 480's hungry and hot tendencies:
We wanted to let you know that we’ve also heard your concerns about GTX 480 with respect to power and heat. When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right. The GF100 architecture is great and we think the right one for the next generation of gaming. The GTX 480 is the performance leader with the GTX 470 being a great combination of performance and price.
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frostyfireball "The chip is designed to run at high temperature so there is no effect on quality or longevity."Reply
sure, we'll see in a few months when people's cards start dying from the heat. -
rigaudio "We wanted your chips to last longer, so we made them run really really hot."Reply
Does not compute. -
hunter315 Good to know "Space heater" was on their feature list not their bug list, wonder if they make you pay any extra for that feature.Reply -
xenol Well considering that most GPUs seem to have a meltdown temperature of 115C... I wonder what the threshold is this time.Reply -
scook9 so the GPU can take it....how about the solder?!Reply
Remember the whole g84/g86 fiasco in notebooks 2 summers ago -
flyinfinni Ok, so they had to choose performance or low power/heat? How the heck did ATI get performance almost as good, while still using ridiculously low power and heat?Reply