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HP Spends $40,000,000 to Show You It's Amazing

PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 million media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.

Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."

Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • JD13
    Give me 3 Million & I'll spread the word all over the net & they can keep the other 37 million. It's amazing how much money is poured into advertising. I wonder what the figures are for Geico ads are?
    Reply
  • thegreathuntingdolphin
    I wonder what the figures are for Geico ads are?

    Too much...
    Reply
  • nonxcarbonx
    But if I watch the commercials on youtube, then HP doesn't have to pay for the advertising. I want the company to pay to inform me.
    Reply
  • mlopinto2k1
    I personally think that the videos were awesome and they made me laugh. I might not necessarily buy their products but at least they are trying.
    Reply
  • wenty
    Epic FAIL!
    Reply
  • maigo
    I've never owned an HP product I enjoyed
    Never seen one I wanted
    Never liked one I've fixed
    Reply
  • Shadow703793
    Hmm... how about using that $40 million to make better products?
    Reply
  • builderbobftw
    How about they spend those 40M$ on making their products not suck so hard?
    Reply
  • builderbobftw
    LOL, Shadow and me posted that at the same time, what are the chances....
    Reply
  • Zoidman
    Better yet, put the video on YouTube and use the moeny that would have gone towards time slots on television networks and pay the viewers to watch it. 40 mill for advertising, equals 1 dollar per person for 40 million views!

    I would most certainly watch the ad a few times, and get my buddies to watch it too!
    Reply